Intertainment Media Appoints Brad Parry Chief Marketing Officer

    
    Announcement Leads Comprehensive Business Strategy For Acclaimed
    'itiBiti' Desktop, Mobile Platforms
    

TORONTO and NEW YORK, Oct. 5 /CNW/ - David Lucatch, President and Chief Executive Officer (CEO) of Intertainment Media Inc., ("Intertainment" or the "Company") (TSX VENTURE:INT), together with the Board of Directors, is pleased to announce the appointment of Mr. Brad Parry as Chief Marketing Officer.

With over 20 years of progressive, executive experience at global brands including MacLaren McCann, BBDO and most recently, CanWest Media as VP Marketing & Strategy, Parry brings a wide range of expertise in digital and traditional media.

In his new role, Parry will be responsible for all marketing, sales and communications strategies across the business, focusing on comprehensive growth of the strong roster of leading North American and international brands represented by Intertainment Media Inc., and its wholly owned subsidiary, ItiBiti Systems Inc.

"We are delighted to welcome Brad, and take this important next step in executing our overall business strategy," said Lucatch. "With a unique mix of agency and broadcast marketing expertise, Brad's skills and leadership will significantly enhance our results-driven focus on increasing revenues, high-profile programs and the value proposition behind the Intertainment Media and itiBiti brands.

A Rich Media Applications leader, Intertainment Media Inc. delivers next-generation technology and marketing solutions, enabling clients to power enhanced branding, loyalty and consumer engagement initiatives. With the private-label itiBiti revenue-generating platform, major brand partners can now go beyond the notion of increasing web presence, integrating consumers and fans, or "clusters", into an engaging, desktop-based social media, communications and entertainment environment.

Free for consumers to download and use, itiBiti and soon, itiBiti Mobile feature exclusive, no-cost voice and text communication, custom content, feeds, premium access to contests, promotions and the power of Microsoft Live Services built right in. Acclaimed by Microsoft Corp., as "the next generation of integrated social media applications", itiBiti is poised to redefine the way brands and consumers can connect in the digital space.

The Company on October 2, 2009 , subject to board and regulatory approval has authorized the issuance of 1,856,000 common share options at a price of $0.139 per common share representing a discount of 25% to the close of market on October 2, 2009 , expiring October 1, 2011 . Of the total issuance, 950,000 common share options were granted to insiders of the Company.

Itibiti Systems Inc. - www.itibiti.com

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti, to all of Omnicom Media Group clients worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE:OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Itibiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their brand engagement experience with their mobile smartphone.

Intertainment Media Inc. - www.intertainmentmedia.com

Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital, No Good TV, View2gether Inc., Itibiti Systems Inc., and Magnum Fine Commercial Printing Limited. With offices in New York, Los Angeles and Toronto , Intertainment Media Inc., is Headquartered in Richmond Hill, Ontario, Canada . Intertainment Media Inc. is listed on the Toronto Venture Exchange with the symbol "INT".

    
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    accepts responsibility for the adequacy or accuracy of this release.
    

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward-looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

For further information: Intertainment Media Inc. Corporate Inquiries: David Lucatch, CEO, [email protected], [phone]; Investor Communications: Buchalter Consulting, [email protected], 1-866-631-6537; Online Investor Relations Hub: AGORACOM, [email protected], www.agoracom.com/IR/intertainment; Media Inquiries: Sandra Puglielli, [email protected], [phone]