Intertainment Media Appoints Edward Jonasson as Chief Financial Officer

TORONTO, March 9 /CNW/ - Intertainment Media Inc. ("Intertainment" or the "Company") (TSXV:INT) announced today that it has appointed, effective immediately, Mr. Edward Jonasson, CA, CPA (IL) as Chief Financial Officer.

As Chief Financial Officer ("CFO"), Mr. Jonasson will be the Company's senior financial officer overseeing all financial reporting and compliance activities. Mr. Jonasson comes to the Company with more than 15 years of business experience in public and private accounting. Prior to joining the Company, Mr. Jonasson was Vice President, Corporate Controller at Open Text Corporation and previously held senior finance positions at DWL Incorporated (acquired by IBM September 2005) and Perle Systems Limited.

Mr. Jonasson began his career at Coopers & Lybrand (now PricewaterhouseCoopers LLP). Mr. Jonasson is a Canadian Chartered Accountant and a US Certified Public Accountant (Illinois) and holds a Bachelor of Arts degree from The University of Western Ontario and a MBA degree from the University of Toronto.

"The Company is very pleased to welcome Mr. Jonasson to the senior management team," said David Lucatch, CEO of Intertainment Media Inc. "Edward's financial and management expertise in the technology field, together with his professional designations both in Canada and the US will provide the Company with key resources as it expands its itiBiti and Ad Taffy programs."

With the appointment of Mr. Jonasson, Mr. William Belgue steps down as the Company's CFO and will continue to assist the Company during the transition. Intertainment, the Board of Directors and Management would like to thank Mr. Belgue for his exceptional service to the Company and wishes him well in his future endeavors.

About Intertainment - www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment owns a number of key properties including Ad Taffy (www.adtaffy.com), itiBiti (www.itibiti.com) and Magnum Fine Commercial Printing Limited (www.magnumprinting.com).

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward-looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

%SEDAR: 00015693E

For further information: Corporate Inquiries: David Lucatch, CEO, [phone]; Investor Communications: Buchalter Consulting, 1-866-631-6537, [email protected]; Online Investor Relations Hub: AGORACOM, [email protected], www.agoracom.com/IR/intertainment