Intertainment's Itibiti begins trials with first major Canadian client

TORONTO , Jan. 20 /CNW/ - Intertainment Media Inc. ("Intertainment" or "the Company") (TSXV:INT), together with its wholly owned subsidiary, Itibiti Systems Inc., announced today that it has begun market trials of its revolutionary, private-label social media & communications desktop application, itiBiti with one of Canada's top tier consumer brands.

On the heels of the launch of the NBC.com Communicator, www.nbccommunicator.com, itiBiti is now beginning its first Canadian market trials with a Canadian industry leader and will expand the rollout to the second of three phases, which will include a wider scope of registration to the general public in conjunction with targeted co-marketing programs. itiBiti has subsequent clients already in closed beta and near term public launch and will continue to increase user scalability through expansion of its marketing efforts. Notably, itiBiti continues to develop a series of key features, including desktop computer GPS mapping and the inclusion of real time web opportunities, which allows for the creation of new revenue programs and the opportunity for brands to execute on their Social Media initiatives.

"Initiating this market trial with a top tier Canadian brand represents an important step for itiBiti as we continue to execute on our core business and growth objectives. The need for quantifiable and profitable Social Media programs is at the forefront of all industry discussions and itiBiti is well positioned to provide tangible solutions for marketers and brands alike." said David Lucatch, President - Itibiti Systems Inc. / CEO - Intertainment Media Inc.

The Company on January 19, 2010 , subject to board and regulatory approval, has authorized the issuance of 2,225,000 common share options at a price of $0.15 per common share, expiring January 19, 2011 . Of the total issuance, 250,000 common share options were granted to insiders of the Company.

About Itibiti Systems Inc. - www.itibiti.com

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services.

Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti, to all of Omnicom Media Group clients worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE:OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.

Itibiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their brand engagement experience with their mobile smartphone.

About Intertainment - www.intertainmentmedia.com

Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital, No Good TV, View2gether Inc., Itibiti Systems Inc., and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, Ontario, Canada , Intertainment Media Inc. is listed on the Toronto Venture Exchange with the symbol "INT".

All financial figures are unaudited and in Canadian dollars unless noted otherwise. Certain financial measures referred to in this document are not prescribed by Canadian generally accepted accounting principles (GAAP).

This press release may contain "forward-looking information" within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact, included herein are forward looking information. Generally, forward-looking information may be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "proposed", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases, or by the use of words or phrases which state that certain actions, events or results may, could, would, or might occur or be achieved. This forward-looking information reflects Intertainment Media's current beliefs and is based on information currently available to Intertainment Media and on assumptions Intertainment Media believes are reasonable. Please also refer to factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of Intertainment Media to be materially different from those expressed or implied by such forward-looking information. Such risks and other factors may include, but are not limited to: the stage development of Intertainment Media; general business, economic, competitive, political and social uncertainties; competition; lack of insurance; delay or failure to receive board or regulatory approvals; changes in legislation; timing and availability of external financing on acceptable terms; and lack of qualified, skilled labour or loss of key individuals. Although Intertainment Media has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking information. Intertainment Media does not undertake to update any forward-looking information, except in accordance with applicable securities laws. Readers should not place undue reliance on any forward-looking statements and are cautioned that such information may not be appropriate for other purposes. All forward-looking statements are expressly qualified in their entirety by this cautionary statement. Subject to its obligations under applicable law, the Corporation does not undertake any duty to update any forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information: Corporate Inquiries: David Lucatch, CEO, [phone]; Investor Communications: Buchalter Consulting, 1-866-631-6537, [email protected]; Online Investor Relations Hub: AGORACOM, [email protected], www.agoracom.com/IR/intertainment