Intertek Presents Free Webinar on Green Claims

A review of the requirements for green marketing claims

OTTAWA , Nov. 24 /CNW Telbec/ - Intertek (www.intertek.com), the leading provider of quality and safety services to a wide range of industries, will present a free one-hour online webinar on Thursday, December 3, 2009 at 2:00 p.m. EST providing an overview of environmental "green" claims. This is part of an ongoing initiative to support brands and Governments seeking to verify Green Claims.

Recent studies show that consumers continue to support companies and brands that demonstrate social and environmental responsibility and are increasingly looking for certification marks or labels on products to validate environmental credentials. Manufacturers and retail brands are under greater pressure to ensure products meet standards and have accurate test and analysis data to back up their claims.

This webinar will provide insight into the use of validated green claims as a competitive advantage. The topics will include important claims such as "lead free", "BPA free", "% recyclability", or "Verified for Substances of Very High Concern." Known standards for the US, Canada , and Europe will be reviewed as well as their relevance to Green Claims, and the appropriate steps and methodologies needed to arrive at a validated Green Claim.

If you are promoting a product using a Green Claim or thinking about applying Green Claims to your advantage, this is a 'must see' webinar. Join us on December 3, 2009 at 2 p.m. EST for a free 1 hour webinar reviewing the requirements for green claims and how to use them to achieve a competitive advantage.

Topics to be addressed:

    
    -  What are Green Claims
    -  Types of Green Claims
    -  Verified Green Claims
    -  US, Canadian, and European standards
    -  Risk factors and recent actions
    -  Methodologies to verify Green Claims
       -  Consumer products
       -  Professional products
    

Join us to learn more about how a verified green claim can provide your company the competitive edge you seek. For more information or to register for this webinar, please visit: http://www.intertek.com/events/2009/12-03-webinar-is-your-product-really-green/

About Intertek Health & Environmental Services (www.intertek.com/green)

Intertek Health & Environmental Services offers the complete solution for global, regional, or local compliance, providing sound traceability systems and strict enforcement of due diligence policies. Intertek does more than simply help our clients comply, we give them the competitive advantage they desire. Our Services offer comprehensive solutions for RoHS, Restricted Substances, CPSIA, REACH, California Proposition 65, Carbon Management, and Greenhouse Gas reduction, including on-call consulting, testing and analysis, legal representation, certification, and corporate education appropriate for all types and levels of business. Intertek Health & Environmental Services is a leader in global environmental compliance, consulting, technology services and product stewardship.

About Intertek (www.intertek.com)

Intertek is a leading provider of quality and safety solutions serving a wide range of industries around the world. From auditing and inspection, to testing, quality assurance and certification, Intertek people are dedicated to adding value to customers' products and processes, supporting their success in the global marketplace. Intertek has the expertise, resources and global reach to support its customers through its network of more than 1,000 laboratories and offices and over 24,000 people in more than 100 countries around the world.

For more information, visit www.intertek.com

For further information: Joel Pekay, Global Marketing and Business Development Director, Telephone: [phone], [email protected], [email protected], www.intertek.com/green