Interview Opportunity - Are Canadians doing all the right things this RRSP
season?

TORONTO , Jan. 14 /CNW/ -

WHAT: While the future of Canada's pension system is being debated, one thing is certain: saving for retirement has never been more critical. As Canadians look to make contributions to their Registered Retirement Savings Plans (RRSPs) for 2010, Sun Life Financial experts are available to provide insight on a variety of retirement-related topics, including:

    
    -   Why the pension reform debate means Canadians should save more than
        before for retirement
    -   The importance of financial advice and why every Canadian needs a
        complete financial plan
    -   The options available for retirement strategies, including guaranteed
        investment solutions
    -   How Sun Life tools, technology and customer education can help you
        prepare for retirement, whatever your stage of life
    -   Why so many Canadians are not taking advantage of free money at work
    -   How the Tax-Free Savings Account can factor into retirement planning
    -   The importance of factoring health care costs into retirement
        planning
    

WHY: Modernization of Canada's pension system remains up in the air, and many working Canadians do not have access to a company-sponsored pension plan. These facts, combined with increased market volatility, require Canadians to save more for retirement than ever before. Now is the time to examine your financial plan and ensure that your investments will meet your needs.

WHO: Our spokespeople can talk about what's really important to Canadians and their future retirement needs. With the unknowns surrounding pension reform and market volatility, we can talk about what solutions might be right for you.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada , the United States , the United Kingdom , Ireland , Hong Kong , the Philippines , Japan , Indonesia , India , China and Bermuda . As of September 30, 2009 , the Sun Life Financial group of companies had total assets under management of $412 billion . For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

For further information: or to set up an interview contact: Krista Wilson, Manager, Media & PR, Sun Life Financial Canada, [phone] x 4896, [email protected]