INTERVIEW OPPORTUNITY: Canadian celebrity Jasmine Lorimer on the parallels of car shopping vs dating
TORONTO, Sept. 18, 2017 /CNW/ - Navigating the modern age of dating is no easy feat. And with the amount of options for cars, neither is shopping for a new vehicle. Canadian celebrity Jasmine Lorimer wants to show that you can have it all and don't have to compromise to find the 'whole package'.
In a survey powered by Maru/Match and commissioned by Hyundai Canada, women are more sensible – 77 per cent look for reliability in a potential partner, and 87 per cent say they look for it in a car (compared to 66% and 80% of men). Women are also more likely to consider compatibility when dating and car shopping. Eighty per cent look for compatible lifestyles with a partner (versus 69% of men); while 35 per cent of women consider compatibility when car shopping (compared to 29% of men).
Through a first of its kind automotive media buy in Canada with Tinder, Hyundai promoted a national contest for Canadians to win a date with Canadian celebrities Jasmine Lorimer and Joey Scarpellino. Come out and speak with Jasmine as she goes on the Hyundai Ultimate Date with the three lucky Canadian winners in Toronto.
| The Hyundai Ultimate Date with Jasmine Lorimer and three lucky Canadian winners |
|
| WHEN: |
Monday, September 18, 2017 |
| WHERE: |
Evergreen Brickworks, 550 Bayview Ave #300 (9 a.m. – 12 p.m.) |
| Polson Pier, 11 Polson St. (1:30 – 4 p.m.) |
|
VISUALS/INTERVIEW OPPORTUNITY
- Jasmine's tips and advice on conquering dating in the digital age and parallels between car shopping and dating
- Photo opportunities of the three dates where Jasmine and the winner will take part in a series of activities that'll test their trust, sense of adventure and true personality
- Speak with the winners about their experience and why they chose to enter to win a date with Jasmine
About Hyundai Auto Canada
Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 210 dealerships nationwide. Hyundai is also the first to offer its zero-emissions Tucson Fuel Cell Electric Vehicle to Canadian customers. More information about Hyundai and its vehicles can be found at www.HyundaiCanada.com.
SOURCE Hyundai Auto Canada Corp.
Fontane Choi, The Colony Project, (647) 400-2468, [email protected]
Share this article