Maple Leaf Foods launches new line of artisanal meats with local flavours from across the Country
MISSISSAUGA, ON, May 9, 2016 /CNW/ - Today, Maple Leaf Foods is revolutionizing prepared meats in Canada with its launch of Maple Leaf Canadian Craft, a new line-up of craft meats that elevates the experience of every-day prepared meats and increases the accessibility of specialty meats for all Canadians.
Maple Leaf Canadian Craft is introducing seven never-experienced-before prepared meats inspired by iconic Canadian flavours. Each product is made from pork raised by Canadian farmers and premium, natural ingredients. The Maple Leaf Canadian Craft line-up includes:
"There was untapped potential to introduce artisanal meats to all Canadians by making them more familiar and accessible," said Adam Grogan, SVP, Marketing & Innovation, Maple Leaf Foods. "Our brand mission is to help Canadians discover what Canada tastes like. Marrying the best quality meats made from Canadian-raised pork with iconic regionally inspired flavours has helped us define a brand-new prepared meats experience that will evoke feelings of excitement and familiarity in Canadians coast-to-coast."
Maple Leaf is partnering with several local suppliers from across Canada for its ingredients, including sourcing whisky and Atlantic salt from Nova Scotia and maple syrup from Quebec.
"Maple Leaf Canadian Craft is extremely versatile," said Maple Leaf Chef Andrea Nicholson. "Its premium, bold flavours are ideal for elevating ordinary meals and its a proud Canadian way to serve craft meats as part of a meat and cheese platter that people can relate to and enjoy."
The products are available at all major retail locations across Canada, including Quebec. For new, regionally inspired Maple Leaf Canadian Craft recipes, visit appehtite.ca – Canada's Kitchen.
Attention Food Editors: Interview and Tasting Opportunities Available Upon Request
Maple Leaf Foods Inc. is a leading Canadian valued-added consumer protein company, making high quality, innovative products under national brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. The Company employs approximately 12,000 people across Canada and exports to global markets, including the U.S. and Asia. The Company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).
SOURCE Maple Leaf Foods Inc.
Image with caption: "Maple Leaf Canadian Craft features seven new craft meats inspired by local flavours from across Canada (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20160509_C1478_PHOTO_EN_685185.jpg
Image with caption: "Maple Leaf Canadian Craft Atlantic Course Salt Prosciutto (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20160509_C1478_PHOTO_EN_685181.jpg
Image with caption: "Maple Leaf Canadian Craft Whisky Apple Bacon (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20160509_C1478_PHOTO_EN_685183.jpg
Image with caption: "Montreal Steak Spice Capicollo (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20160509_C1478_PHOTO_EN_685187.jpg
Media Contact: David Bauer, Director, Public Affairs, (905) 285-1510
Maple Leaf Foods Inc. (“Maple Leaf Foods”) is a carbon neutral company with a vision to be the most sustainable protein company on earth, responsibly producing food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®,...
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