Introducing MILOS BEER to Canada!

Mastered in Prague, brewed in Canada

TORONTO, Oct. 13 /CNW/ - For the first time ever this traditional Czech pilsner beer has been brewed in Canada from nothing but Canadian water and Czech ingredients, using traditional brewing methods!

A group in Prague, led by Jiri Kopenec, CEO of AGRA Group, has developed a unique method of brewing traditional Czech beer using only Czech ingredients. The result is a Czech beer that is not imported or a pale substitute for the best beer in the world, but the real thing, brewed locally for the Canadian market.

It's not available in Canada yet. We will have to wait for the big official launch next year. But starting October 14, you will have a special opportunity to taste MILOS Beer at all six of the Duke Pubs in Toronto.

The Duke Pubs have an eleven-day exclusive, offering MILOS Beer to its customers. These lucky people will be invited to give their feedback on how much they like the beer. Brewmaster Milos Hrabak wants the feedback to ensure that future brews truly satisfy the Canadian taste for an authentic Czech pilsner beer.

The exclusive tasting will kick off with an invitation-only launch on Wednesday, October 13 at the Duke of Westminster's Grand Hall in First Canadian Place. Guests will enjoy a night in Prague complete with MILOS Czech beer, Czech music, Czech finger food, Czech ambience and images of Prague and the magnificent Czech landscape on the big screen.  The Consul General of the Czech Republic will be present to welcome guests.

The following night the Czech experience will happen at the Duke of Richmond before progressing on to the Duke of York on Friday, October 15; the Duke of Devon on Tuesday, October 19; the Duke of Somerset on Wednesday, October 20; and the Duke of Kent on Thursday, October 21. Come and experience Czech hospitality and if you are lucky you may even receive some fun giveaways of MILOS Beer prizes. After the kick-off parties, MILOS Beer will continue to be available for tasting at all Duke Pubs for at least a month, or until this special batch runs out.

With the highest per capita beer consumption in the world, the Czech Republic prides itself on its delicious, flavourful beer. Let us share that with you in true Czech ambience at the Duke Pubs this fall and catch a hint of what's to come.

"Na zdraví!"

For further information:

Walter Keyser
[email protected]
416 580-7636

Helen Notzl
[email protected]
905 838-0081

Cindy Simpson
Executive Vice-President
Imago Restaurants Inc.
[email protected]
416 593-4477 ext. 222

Amanda Haupt
Marketing Manager
Imago Restaurants Inc.
[email protected]
416 593-4477 ext. 237

Simon Rollason
Great Lakes Brewery
[email protected]
416 255-4510