INVITATION - LAUNCH OF CENTRAIDE CAMPAIGN 2010

20,000 people are expected to participate in Centraide's March of 1,000 Umbrellas
through downtown Montreal

MONTREAL, Sept. 27 /CNW Telbec/ - The Co-Chairs of Centraide of Greater Montreal's 2010 campaign, Sophie Brochu, President and Chief Executive Officer of Gaz Métro, and Normand Hébert, Jr., President and Chief Executive Officer of Groupe Park Avenue, as well as Michèle Thibodeau-DeGuire, President and Executive Director of Centraide of Greater Montreal, cordially invite the press to Centraide's March of 1,000 Umbrellas, which will mark the launch of Campaign 2010.

Centraide will launch an appeal to the generosity of the entire community in order to meet the needs of our most vulnerable fellow citizens.

About 20,000 people - donors, volunteers, community workers and leaders of business, the public sector and the trade unions - will march side by side, holding up their umbrellas to show their support for the 360 agencies supported by Centraide. Together, these community resources help over half a million disadvantaged people, forming the largest mutual aid network in Quebec.

Date:	Tuesday, September 28, 2010, at 11:30 a.m.
Activities:	Centraide's March of 1,000 Umbrellas, followed by the announcement of the goal of Centraide Campaign 2010

TIMETABLE
11: 30 a. m.	Participants assemble on McGill College Avenue (corner of St. Catherine Street West). Personalities join the ranks of community agency representatives, volunteers and donors. The team from the YMCA will warm up participants for the march.
11:45 a.m.	Brief interviews with Centraide head Michèle Thibodeau-DeGuire and participating personalities (media tent, northwest corner of St. Catherine Street and McGill College Avenue).
12:00 noon	The march begins, led by Kumpa'nia, with animation by street entertainers and musicians.
12:20 p.m.	Arrival at the SNC-Lavalin grounds (De Bleury Street, adjacent to the Gesù Theatre) and announcement of the goal of Centraide Campaign 2010 (photo opportunities).
1:00 p.m.	End of the event: Individual interviews.

PHOTO PLATFORMS: Four raised platforms will be installed for photographers and camera operators wishing to take overhead shots of the march: two on St. Catherine Street West at the southwest corner of McGill College, one at the corner of Union and one at the corner of St. Alexandre.

For further information:

Annick Gagnon, Media Relations
Tel.: [phone], ext. 242
Cell phone: [phone]
[email protected]
www.centraide-mtl.org