Iovate Launches New, 100% Vegan Brand - Nature's Food™ - Exclusively at GNC and GNC.com Stores Nationwide beginning in December 2014

Full line developed to meet the needs of active consumers seeking world-class plant-based formulas, with no GMOs or preservatives

OAKVILLE, ON, Dec. 10, 2014 /CNW/ - Iovate Health Sciences International has introduced Nature's Food™, a new line of plant-based, 100% vegan products designed for the active, health-minded individual. These products will be available exclusively at GNC stores across the United States and GNC.com beginning in December 2014. Nature's Food™ supplements feature hand-selected, premium ingredients that are free of lactose, dairy, soy, gluten, preservatives, artificial flavors and artificial sweeteners.

(Photo: http://photos.prnewswire.com/prnh/20141210/163737)

Nature's Food™ was developed to meet the needs of consumers seeking world-class 100% plant-based formulas without genetically modified organisms (GMOs) or preservatives.

"We are honored to become GNC's premier brand of complete vegan products with Nature's Food™ only at GNC," says Vito Sanzone, the Chief Marketing Officer at Iovate Health Sciences International Inc. "Our research and development team, alongside our flavor specialists, have developed the definitive plant-based brand with Nature's Food™. And the dynamic and colorful labels make Nature's Food™ easy to find on the GNC shelf."

The Nature's Food™ brand includes:

• Organic Protein, a USDA organic-certified protein powder exclusively featuring brown rice protein
• All-in-One Meal, a plant-based meal replacement with rice protein, flax, vitamins & minerals, and more
• Plant-Based Fit Protein, a 100% vegan lean protein with scientifically researched green coffee for diet support
• Herbal Diet, a 100% vegan pill for diet support

Nature's Food™ delivers truly best-in-class formulas with only high-quality ingredients and the best taste. For more information on the Nature's Food™ line, visit www.naturesfoodnutrition.com. Available exclusively at GNC stores across the United States and GNC.com beginning December 2014.

About Iovate Health Sciences International Inc.
Iovate Health Sciences is a dynamic, leading-edge nutritional supplement company that delivers some of the highest quality, most innovative and effective supplements in the world.

Iovate Health Sciences International is a sports nutrition and weight loss leader based in Ontario, Canada. Iovate brands are sold in over 130 countries globally, and include the sports nutrition brands MuscleTech^® and Six Star^® Pro Nutrition. More information can be found at www.iovate.com.

SOURCE: Iovate Health Sciences International Inc.

Donna Locke (Media Relations Manager), Phone: [phone] x3282, Toll-Free: 1.888.334.4448 x3282, Email: [email protected]