Isabelle Hudon appointed President, Sun Life Financial for Quebec, to support
the Company's growth strategy

MONTREAL, Aug. 9 /CNW/ - Sun Life Financial Inc. (TSX/NYSE: SLF) announced today that Isabelle Hudon has been appointed President, Sun Life Financial for Quebec, to advance the Company's growth plans in the province. Ms. Hudon officially joins the Company as of today working from the Sun Life Financial offices in Montreal.

"We are thrilled to be welcoming Isabelle Hudon to Sun Life Financial's Quebec team, where she will play a key role in building our profile, in community involvement and in accelerating our growth strategy in the province," said Kevin Dougherty, president, Sun Life Financial Canada. "Isabelle is a well-known figure on the Quebec business scene and her outstanding leadership and entrepreneurial skills will support our goal of maintaining and enhancing Sun Life Financial's position in the very competitive Quebec market."

"Joining Sun Life Financial is a unique opportunity for me to be part of a strong organization in Quebec with a commitment to expansion in the coming years," stated Ms. Hudon. "I look forward to the challenge of my new role, and to working with our Quebec team to continue to build Sun Life's business and profile in the province."

Ms. Hudon brings over twenty years of experience on the Quebec business scene to Sun Life. Most recently, Ms. Hudon was president of Marketel, and her prior role was president and chief executive officer of the Board of Trade of Metropolitan Montreal from 2004 to 2008. She formerly held communications positions with Bell Global Solutions, the Canadian Space Agency and BCE Media, in addition to roles in various federal offices and departments. Dynamic, passionate and dedicated, Ms. Hudon was named one of Canada's Top 40 under 40 (the 40 most successful Canadians under the age of 40) in 2005 and was recognized in 2006 as one of the most influential women in Canada by Canada's Most Powerful Women: Top 100.(TM)

She chairs the boards of directors of the Université du Québec à Montréal, the Société du Havre de Montréal and the Collectif de festivals montréalais and she also sits on the boards of Aéroports de Montréal and Holt Renfrew Canada. In June 2009 she was appointed to the board of the International Institute for Sustainable Development.

"Sun Life is a major employer in Quebec with 1,400 employees, and we are excited to be adding Ms. Hudon to the Canadian executive management team," continued Dougherty. "We have deep roots in Quebec and the province is a key market for us and has a central role in the business strategy for Sun Life Financial in Canada."

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2010, the Sun Life Financial group of companies had total assets under management of $434 billion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to Editors: All figures in Canadian dollars.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: Media contact: Teresa Muzzi, Director, Media and Public Relations, Sun Life Financial, Tel.: [phone] ext. 4324, [email protected]