Italian Fashion Week comes to Toronto and Montreal - A showcase of Italian
innovation, artistry and styling

MONTREAL , Sept. 10 /CNW Telbec/ - The Italian Trade Commission is happy to announce the launch of Italian Fashion Week 2009 taking place in 2 major Canadian cities: Toronto and Montreal . The weeklong events are part of an initiative by the Italian Trade Commission to showcase the latest in Italian innovation, artistry and styling in fashion design.

" Canada is a celebrated multicultural nation, and we are happy to honour the best in Italian culture in both Montreal and Toronto ," states Mr. Lucarelli , Trade Commissioner of the Italian Trade Commission. "Through art, architecture, and fashion, Italy has played a major role on influencing Canadian culture. Many celebrated Canadian artists and designers have paid homage to Italian culture with artistic inspirations inspired from the rich history and romance."

Italian Fashion Week will feature Fall and Winter 2010 collections through September 21st in Toronto's Bloor-Yorkville area and October 4th at Ogilvy in Montreal . Throughout the week, various retailers of Italian brands will add aspects to the event by showcasing product and activities featuring the best in music, art and food. An invitation-only Fashion Show and cocktail will treat VIP guests with a memorable experience through the viewing of the collections. The events will be held from

6 - 8 PM on September 24th at Windsor Arms in Toronto and from 5:30 - 7:30 PM on October 1st in Montreal at Ogilvy's Tudor Hall.

Indulge in your guiltiest pleasure at Italian Fashion Week- with contests, giveaways and a variety of Italian activities your heart will be beating with amore!

Toronto Participating Retailers & Brands - Bloor-Yorkville

Andrew's - Belstaff: Armani Jeans: Penny Black: She's So: Fabiana Filippi: Cinzia Rocca: Seventy: Save the Queen: Harry Rosen - ETRO, Brunello Cucinelli: Marcello Tarantino - Marcello Tarantino: Milli - Armani Collezione: Blumarine: Valentino: Cavalli: Moschino C+C: Missoni: Nicolas Menswear - Aspesi, Boglioli, Lardini, Ermenegildo Zegna, Allegri: Nicolas Womenswear - Aspesi, Boglioli, Gunex, Rivamonti: Perry's - Paul & Shark: United Colors of Benetton - United Colors of Benetton, Sisley: Via Cavour - Pal Zileri

Montreal Participating Retailers & Brands - Ogilvy

Bovet - (Ogilvy Monsieur) - Pal Zileri, Paul & Shark: JAS (Ogilvy Manteaux, Collections and Signatures) - Max Mara , Cinzia Rocca, CBY by Cinelli, Post card, Add, White by CBY, Marella, Moncler , She's So, Save the Queen, Seventy: Lily Simon - Max Mara , Max Mara Weekend, Tricot Chic, Cappopera, Fuzzi

About Italian Fashion

Italian high fashion was born in the 1950's when Gian Battista Giorgini invited some of his most important clients to attend the first showing of Italian High Fashions featuring 10 high fashion couturiers and four boutiques. News of this fashion first, a runway show, spread around the world, initiating the Made in Italy fashion phenomenon. Italy and Italian fashion designers have been the pioneers of numerous fashion trends, new design techniques and pure creative genius.

The Italian Trade Commission

The Italian Trade Commission (ICE) is a public agency with a worldwide network of offices, whose mandate is to promote trade, industrial and technological cooperation, with foreign companies and to disseminate economic information on Italy . The Montreal office, the event's organizers, is responsible for the promotion of consumer and agrofood products across Canada .

The Italian Trade Commission (ICE) also gathers economic and market information from all over the world to keep Italian companies informed.

ICE's head office in Rome is the headquarters for 17 offices in Italy , and 107 offices worldwide.

    
    Fashion Show Details

    TORONTO
    Date:     Thursday, September 24th, 2009
    Time:     6:00 pm - cocktails, 6:30 pm - fashion show*
    Location: Windsor Arms, Courtyard Café
              18 St. Thomas Street, Toronto, Ontario

              *Shoes provided by David's


    MONTREAL
    Date:     Thursday, October 1st, 2009
    Time:     5:30 pm - cocktails, 6:00 pm - fashion show
    Location: Ogilvy Tudor Hall, 5th floor
              1307 Ste-Catherine Street Ouest, Montreal, Quebec

    Note to media

    Press seats for the fashion show are limited please reserve your place by
    contacting

    Toronto: Lauren Genz  416.591.5461  [email protected]
    Montreal: Catherine Angehrn  514.286.4034  [email protected]
    

For further information: Toronto: Lauren Genz, Zenergy Communications, [phone], [email protected]; Montreal: Catherine Angehrn, Zenergy Communications, [phone], [email protected]