Itibiti Systems Introduces Launch Pad(R) With Presenting Sponsor, McDonald's
Canada

    
    Integrated Social Media Desktop App Delivers Custom Mix of Content,
Services with FREE Phone calling Across North America to any Mobile, Home Line
or Computer

                           www.getthelaunchpad.ca
    

TORONTO, July 29 /CNW/ - Itibiti Systems Inc. ("itiBiti"), a wholly owned division of Intertainment Media Inc. ("Intertainment") (TSXV:INT), along with presenting sponsor McDonald's Canada, today announced the debut of Launch Pad(R) - Canada's first fully-integrated social media, entertainment and communications app for the desktop.

Representing the shared vision of developers Itibiti Systems and Canada's premiere media agency, OMD Canada, Launch Pad(R) for McDonald's sets a new standard in customized consumer engagement programs for global brands. The innovative, infinitely scalable platform defines an important new environment where a deeper relationship with consumers can be managed creatively and effectively.

FREE to download & use, Launch Pad's(R) customized page opens on the desktop as soon as the computer is turned on. With just one tool, consumers will now have instant access to an exclusive mix of content, services and communications features. Users can talk for free with friends and family across North America, stay connected with built-in social media favourites, click a premium selection of news & information feeds, access on-board MSN Live Services featuring Bing Search, enjoy VIP access to the latest promotions and updates, follow McDonald's on Twitter and more. For information and to download, visit www.getthelaunchpad.ca.

"We're very excited by the boundless possibilities of Launch Pad(R) to engage, inform and inspire our customers", said Hope Bagozzi, Director, National Marketing, McDonald's Restaurants of Canada. "We are always looking for ways to provide value to our customers, whether it's through our menu offerings, a great restaurant experience or sponsoring new innovations such as the Launch Pad(R)."

Big and bold, the Launch Pad(R) lets users add their own personal Facebook feed to the app, in addition to offering a premium suite of content with Splash Celebrity News, Citytv's Breakfast Television, top movie trailers from tribute.ca, automotive reviews and information from the experts at Kelley Blue Book, the hottest stories on the web from the digg reel, and the ultimate in personal tech reviews/previews from the popular team at AppJudgement.

"It's an absolute pleasure to be working together with the thought leaders at OMD Canada and McDonald's Canada to debut this program nationwide," said Brad Parry, Chief Marketing Officer - Itibiti Systems Inc. / Intertainment Media Inc. "Itibiti has created a powerful social media platform that can enhance digital strategies and achieve greater audience connection for brand clients globally."

Notably, Microsoft Corp. has hailed Itibiti's desktop app as "the next generation of integrated social media applications - easy, scalable and fun." In its inaugural Canadian incarnation, Launch Pad(R) for McDonald's is available at www.getthelaunchpad.ca and will be supported with traditional and social media campaigns throughout the summer.

About itiBiti: www.itibiti.com

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their user engagement experience with their mobile smartphones and tablet computing devices. Please visit www.itibiti.com to learn more.

About McDonald's Canada

McDonald's is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 75 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit the company's website at www.mcdonalds.ca

About Intertainment Media inc.: www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

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For further information: Corporate Inquiries: Intertainment Media Inc., Brad Parry, CMO, 800-395-9943, [email protected], www.itibiti.com, www.intertainmentmedia.com; McDonald's Media Relations Line, 1-877-786-3342; World Market Media, Editor's Desk, [phone] Ext. 307, [email protected], www.worldmarketmedia.com