It's Bock-tober at Sleeman Breweries

SLEEMAN LAUNCHES LIMITED-EDITION BOCK BEER FOR THE FALL-WINTER SEASON

GUELPH, ON, Oct. 8 /CNW/ - Sleeman Breweries is kicking off the fall-winter seasons with John Sleeman Presents Bock, a limited-edition brew inspired by the original Sleeman family recipe book.

John Sleeman Presents Bock is a bold, all-malt lager that tastes great on its own or with foods like roasted or grilled meats. Bock beer dates back to medieval Germany and is traditionally a special occasion beer.

"As the leaves start to turn and the winter months stretch out ahead, we knew beer drinkers would be looking for the perfect accompaniment to their cold-weather comfort food," said John Sleeman , Founder, Chairman and CEO of Sleeman Breweries Ltd.

"That idea led us to page 72 of my grandfather's recipe book, and the final result is John Sleeman Presents Bock. I hope beer lovers this holiday season will enjoy drinking it as much as we enjoyed brewing it."

John Sleeman Presents Bock has been produced in limited quantity and will only be available for a very limited time.

"Our Bock beer has a rich caramel toffee flavor with a pleasant malt aroma and a smooth full body," said Ed McCallum, Sleeman Brewmaster. "It has low hop bitterness - enough to not overwhelm the malt flavours and allowing a slight sweetness to linger into the finish. We have produced a very limited number of bottles, so once it's gone, it's gone!"

John Sleeman Presents Bock follows previous year's selections, India Pale Ale and Fine Porter, which have their own style and colourful history. Bock is a great addition to the rest of the Sleeman line-up. It comes in the company's hallmark clear-glass bottles and packaging that conveys a feeling of prestige and history and makes an excellent gift.

John Sleeman Presents Bock will be available this October in select retail outlets across Canada , while supplies last.

About Sleeman Breweries Ltd.

Sleeman Breweries is a leading brewer and distributor of premium beer in Canada and the third largest brewing company nation-wide. The company has supplemented its core Sleeman brands, which are available in every province, with a family of exceptional regional brands. These include Okanagan Spring, Shaftebury, Upper Canada , and Unibroue. Sleeman also competes in the growing value price category with enduring Sleeman owned brands such as Pabst Blue Ribbon, Old Milwaukee , and Red Bull. The company also produces Sapporo for its parent company Sapporo Holdings Ltd., markets and distributes world class imported products such as Sol, Dos Equis, and Tecate.

For more information on Sleeman Breweries, please visit our website at www.sleeman.com

For further information: Andrea Herman, Cohn & Wolfe, Ph: [phone] ext 4020, Email: [email protected]