It's Time to Rethink Public Relations

TORONTO, April 18, 2016 /CNW/ - Public relations remains critical in influencing audiences and shaping public perceptions and opinions. However social and digital media have reinvented Public Relations and as a result PR professionals must take advantage of these new outbound communication strategies.

CNW's white paper, New Approaches for Outbound Communications Strategies, takes a look at how PR practitioners can better achieve their communications goals by implementing specific changes to the development and execution of their strategies.

The white paper explores how often content should be published, where it should be distributed and how you can ensure a consistent flow of content throughout your content marketing strategy.

Topics uncovered in this article include:

• Frequency of communication for increasing brand awareness
• New content ideas to fill perceived gaps
• New distribution ideas to drive demand
• Tips to improve reach and performance of news releases
• Results you can expect from utilizing PR best practices

Incorporating these elements in your communications strategies can allow you to build a larger, more loyal customer base, positioning your brand as an industry thought leader that consistently delivers relevant and valuable content to your audience. Download CNW's free white paper today.

It's time to rethink PR.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

SOURCE CNW Group Ltd.

Image with caption: "New approaches for outbound communications strategies (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160418_C1615_PHOTO_EN_649600.jpg

Image with caption: "3 ways you can reignite your PR strategies and tactics. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160418_C1615_PHOTO_EN_649601.jpg

Media Contact: Melissa Meyer, Communications Assistant, [email protected]