Jelly Belly® Joins Pollard Banknote's Ever-Growing Family of Licensed Brands

WINNIPEG, Jan. 14, 2014 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") announced today that Jelly Belly® is now one of the company's latest licensed brands. This new license acquisition allows Pollard Banknote to offer its clients the opportunity to leverage the Jelly Belly® brand's worldwide popularity and provide lottery players with a sweet new instant gaming option.

The Jelly Belly Candy Company has made candy since 1898, and introduced the Jelly Belly® gourmet jelly bean in 1976. Almost 40 years and 50 official flavors later, Jelly Belly® has become the world's most popular jelly bean—selling more than 14 billion jelly beans every year. In fact, if the number of Jelly Belly® jelly beans eaten in a single year were placed end-to-end, they would circle the Earth five and a half times! With a phenomenal 94% brand awareness, it's no surprise that Jelly Belly® is the number one gourmet jelly bean brand in the market, boasting worldwide brand recognition.

"We're pleased to be able to offer the Jelly Belly® brand to our lottery clients. In addition to its exceptional brand awareness, Jelly Belly Candy Company delivers a multi-level marketing platform, including over 700 year-round special events, an aggressive sports sponsorship program, and more than 750,000 visitors a year who tour their facilities in both California and Wisconsin," said Sina Aiello, Vice President, Marketing, Pollard Banknote. "By combining the high degree of exposure and awareness of Jelly Belly® jelly beans with Pollard Banknote's eye-catching and whimsical designs, innovative print technologies such as our multi-color translucent marking system, and the opportunity to incorporate our turnkey integrated marketing and promotional programs, lotteries can effectively reach a receptive audience who are open to purchasing brand-related merchandise, including instant games that are faithful to the highly-successful, bright and flavorful Jelly Belly® brand."

About Pollard Banknote Limited

Pollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America. For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE: Pollard Banknote Limited

Sina Aiello
Vice President, Marketing
Telephone: [phone]
E-mail: [email protected]