Jollibee Unlocks Unique Flavor Cravings with the Return of Its Iconic Ube Pie, Available for a Limited Time
Plus, Jollibee's Bacon and Cheese Chicken Sandwich and Aloha Chicken Sandwich are becoming permanent menu items
WEST COVINA, Calif., Aug. 22, 2024 /CNW/ -- Global restaurant brand, Jollibee, world-famous for its delectable Jolly Crispy Chicken and savory Chicken Sandwiches, is also beloved by fans for its irresistible pies. On a mission to spread the "joy of eating" across North America, Jollibee is bringing back the one-of-a-kind flavor of Ube Pie. Fans of the Peach Mango Pie, as well as first-timers seeking new and mouthwatering flavors, will not want to miss the return of this signature menu item, available across Canada for a limited time only.
Made with real Ube, Jollibee's Ube Pie is back and sure to be a hit with those looking to treat themselves to something they won't find anywhere else. Popular in Southeast Asia and known for its vibrant purple hue, Ube is smooth with an enticingly sweet, yet mild flavor. Jollibee's buttery and flakey pie crust is the perfect envelope for this decadent filling, making this traditional hand pie a must-try item that can be enjoyed on its own, or paired with any Jollibee meal.
"The return of Ube Pie is one we're undeniably excited about, having first debuted the item back in 2021," said Maribeth Dela Cruz, Business Group Head, Honeybee Foods Corporation dba Jollibee. "As Ube continues to enjoy the culinary spotlight, we're thrilled to give fans the chance to taste the iconic flavor they've heard so much about. Whether you're craving Ube or are curious to try it for the first time, the rich and silky filling combined with our light and flakey pie crust is sure to satisfy your taste buds."
Jollibee is also making two chicken sandwich combinations, which debuted earlier this year, permanent menu items due to popular demand. Jollibee's Bacon and Cheese Chicken Sandwich ($11.99 CAD) starts with the brand's signature hand-breaded chicken breast fillet, savory umami mayo and buttery brioche bun. Adding crispy bacon and melted cheese makes this sandwich more deliciously indulgent. For those craving something more adventurous, the Aloha Chicken Sandwich ($11.99 CAD) takes the classic version and adds a unique Jollibee twist – its zesty Aloha dressing. With the addition of a grilled pineapple ring, crispy bacon and whole leaf lettuce, the one-of-a-kind Aloha Chicken Sandwich offers a welcoming combination of ingredients, textures, and flavors to create a sweet-savory masterpiece.
The Ube Pie and Chicken Sandwiches are available now at all Jollibee locations across Canada. The return of this delicious dessert and addition of these flavorful sandwiches are just some of the many things Jollibee has in store as the restaurant sensation continues its growth across Canada.
Be sure to follow along at @jollibeecan on Facebook, @jollibeecanada on Instagram and @jollibeecanada on TikTok to get updates on new items, upcoming store openings, and other exciting announcements and events happening soon.
About Jollibee Group
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 32 countries.
The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.
The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space. The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.
The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company's commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World's Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup's Exceptional Workplace Award and was recently cited in TIME's List of the World's Best Companies and Fortune's Southeast Asia 500 List.
To learn more about Jollibee Group, visit www.jollibeegroup.com.
SOURCE Jollibee Foods Corporation
Francesca Lee, Ogilvy, [email protected]
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