JONIC DISTRIBUTION NORTH AMERICA SIGNS DEAL WITH SPAIN'S MARTOMAGIC FOR
EXCLUSIVE DISTRIBUTION OF GOGO'S CRAZY BONES IN NORTH AMERICA

Strength of JDNA to fuel Gogomania

TORONTO and SPAIN, Oct. 4 /CNW/ - With Gogomania in full swing, Martomagic has formed a new partnership with Jonic Distribution North America (JDNA) to promote and distribute the forthcoming series of playground craze, Gogo's Crazy Bones (www.gogoscrazybones.com) in North America.

Gogo's Crazy Bones are a range of collectibles produced by Magic Box International and PPI. Sold in North America in packets containing three figures and stickers, five packs, collector's tins and feature hundreds of characters in multiple designs and different colours - as well as five much sought after rare figures. Each character has its own unique name, design, personality, strength, power and score to enhance collectibility. Gogo's are more than just a collectable, they are an educational toy. Various games, both educational and fun, have been created around each series.

Released to the mass retail market in 2009, Gogo's Crazy Bones has quickly garnered a huge fan base in the U.S., U.K., Spain, Germany, Canada, South Africa, Brazil, Colombia, Peru, Chile, Benelux, Australia, New Zealand and the Nordics.

The popularity of the brand shows no sign of abating and Gogo's was named Collectable Toy of the Year at the TRA 2008. It seems certain that the extraordinary success of the brand is set to continue and JDNA has marketing initiatives in place through to the end of 2010 and beyond. This will be supported by Magic Box International which will work in conjunction with JDNA to rollout a North American promotional campaign, set to include heavy weight TV advertising campaign, social networking and PR to keep everyone on top of the latest Gogo's happenings.

"We are very excited to be working with Martomagic to help drive Gogomania in North America," said Andy Redmond, CEO of JDNA.

The first event to launch the new partnership will be at the Dallas Toy Fair, October 4-8th 2010, booth number No.131829 - 13th floor.

Gogo's Crazy Bones is a Bulldog Licensing Limited property owned by Spain's Martomagic and PPI Worldwide Group. Joy Tashjian Marketing Group is the North American licensing agent on behalf of the brand.

About Jonic Distribution North America

With its headquarters in Toronto, JDNA is set to drive Gogo's to cult status in North America. With an award winning sales and marketing team, JDNA is positioned to become an industry leader with its focus on Gogo's success.

About Martomagic and PPI

Martomagic and PPI have worked together for many years to bring interesting and exciting products to the markets throughout the world. Martomagic and PPI are well known for reliability, safety of their products, on-time delivery, as well as appeal to children of various ages. Media Contact: [email protected] 1.877.707.JDNA (5362) Sales Contact: Jeff McCarthy [email protected]

For further information: Media Contact: [email protected], 1.877.707.JDNA (5362); Sales Contact: Jeff McCarthy, [email protected]