JUUL Labs releases three percent nicotine JUULpods in Canada to provide country's five million smokers with nicotine-strength options

The 3 percent nicotine JUULpod, designed to give smokers choice in their switching journey, will be made widely available in Canadian market

TORONTO, Nov. 19, 2018 /CNW/ - JUUL Labs today announced new nicotine-strength options for current smokers seeking to switch from combustible cigarettes. As part of its mission to eliminate the use of cigarettes in Canada, JUUL Labs is making lower-nicotine JUULpods available across the country. JUULpods containing three percent nicotine by weight are now available.

Providing multiple nicotine-strength options allows current smokers to choose the nicotine alternative that best works for them to help them switch and stay switched.

JUUL Labs was founded with the simple mission to impact the lives of the world's one billion adult smokers – and five million in Canada – by providing a satisfying alternative to combustible cigarettes.

"Giving Canada's five million adult smokers a real alternative to combustible cigarettes means meeting their tailored needs and preferences on their switching journey," said Mike Nederhoff, Canada General Manager, JUUL Labs. "We want to be able to help adult smokers who choose to end their relationship with combustible cigarettes and offering different nicotine strengths allows adult smokers to find what works best for them."

JUUL Labs offers six JUULpod flavours to adult smokers in Canada, that are all compliant with Canadian regulations: Virginia Tobacco, Mint, Mango, Vanilla, Fruit, and Cucumber. All six flavours are currently available in the five percent nicotine strengths at convenience stores, vape shops, and on the Company's e-commerce site at JUUL.ca. When released this week, three percent nicotine strengths will be available through vape shops and JUUL.ca, and through convenience stores as of January 1^st, 2019.

About JUUL Labs
JUUL Labs is a technology company dedicated to eliminating cigarettes by offering existing adult smokers a true alternative to combustible cigarettes. The company's research shows that more than one million smokers have already switched to JUUL, and it is working to enable millions more to switch in the coming years through technological innovations.

SOURCE JUUL Labs

Media inquiries: [email protected]