JWT & Tim Horton Children's Foundation Together Helping Kids Discover Their Best

ST. GEORGE, ON, Aug. 16, 2013 /CNW/ - As the creative marketing force behind the Tim Horton Children's Foundation's largest fundraiser, Camp Day, JWT's longstanding commitment and unique insights have resulted in increased awareness and fundraising success for the organization.

JWT has offered their expertise as the world's best-known marketing communications brand to share the Foundation's story of impact in Tim Hortons communities across North America. The agency has played a key role in establishing a presence for the Foundation in print, digital and broadcast mediums. In addition to the significant in-kind donation for design services and production time, JWT also provides support through a variety of special events, sponsors a number of Foundation golf tournaments and contributes prizing each year.

As one of the organization's major corporate partners, JWT has shown outstanding dedication to building brighter futures. Susan Kim-Kirkland, President & CEO of JWT Canada comments: "We are honoured to contribute year after year to the success of Tim Hortons' Camp Day and the impact the Tim Horton Children's Foundation ultimately has on thousands of deserving children. They are our future, and it's in everybody's best interest to provide them with opportunities to succeed."

With the help of Tim Hortons restaurant owners, Foundation friends and business partners, like JWT, the Foundation will provide memorable and enriching camp experiences for more than 16,000 economically disadvantaged children this year.

A Foundation camp experience is an opportunity for a child to gain valuable life skills in a nurturing environment. Participating in challenging activities during their time at camp inspires these children and youth to set personal goals and reach new heights. The campers receive encouragement from dedicated staff and in turn develop confidence in their abilities and learn to take pride in their accomplishments. Many of our campers return home as more caring, responsible and motivated individuals.

About the Tim Horton Children's Foundation:
The Tim Horton Children's Foundation was established in 1974 in memory of the great hockey star, Tim Horton.  The Foundation was created as a way to honour Tim's memory, and to keep alive his love for helping those less fortunate.  Since its inception, the Foundation has strived to provide an enriched and memorable camp experience for children and youth living in economically disadvantaged homes. To learn more about the Tim Horton Children's Foundation, please visit www.thcf.com.

About JWT:
JWT has operated in Canada for more than 80 years, and today is one of the country's leading agencies. With its pioneering spirit, the agency has created business-building campaigns for some of the country's most beloved and iconic brands. Clients of JWT Canada include Canada Bread, HSBC, Johnson & Johnson, Mazda, Nestlé, ParticipACTION, Tim Hortons, the University of Toronto and Walmart, among others.

SOURCE: Tim Horton Children's Foundation

Jeffrey Hoffman
Senior Manager, Community Relations
Tim Horton Children's Foundation
Telephone: [phone]
Email: [email protected]