KARDASHIAN BEAUTY Expands International Distribution Into South Africa

SANTA MONICA, Calif., Sept. 10, 2013 /CNW/ - BOLDFACE Group, Inc. (BLBK), a Santa Monica, California based celebrity beauty licensing company (the "Company") founded by beauty industry veterans, focused on top tier entertainment and designer opportunities in the market, announced today that its South African Distributor Azulade Marketing will be launching Kardashian Beauty into STUTTAFORDS Stores beginning November 15, 2013. STUTTAFORDS is an exclusive boutique-like multi category retailer, featuring distinguished international beauty brands such as Dior, Estee Lauder, Cartier, Bulgari, Dolce & Gabbana, Clinique and others. "Both STUTTAFORDS and Azulade Marketing are expertly positioned to showcase and support the Kardashian Beauty brand, since they each bring history of merchandising and retailing experience in South Africa. They are known for excellent customer service and we are delighted to have them as a partner," said Nicole Ostoya CEO of BOLDFACE Group.

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With South African fans eagerly waiting for a venue to purchase the Kardashian Beauty brand, sales projections are very optimistic.

Azulade Marketing projects that after the initial limited launch in STUTTAFORDS' 15 stores, Kardashian Beauty will expand its distribution throughout the country in 2014 to up to 700 additional retail venues with the future distribution it has underway.

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by Nicole Ostoya and Robin Coe-Hutshing, beauty industry veterans. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the United States Securities and Exchange Commission, including the Company's Current Reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

Website: http://www.boldfacegroup.com

SOURCE: BOLDFACE Group, Inc.

Felicia Diaz, 1-310-581-2600, [email protected]

http://www.boldfacegroup.com

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