Kids Can Press partners with ONEXONE to raise funds for children's charities
with David J. Smith's new book, This Child, Every Child.

• Partnership announced on Saturday, September 11^th at ONEXONE gala at Toronto International Film Festival.
• Bestselling author of If the World Were a Village creates "world-mindedness" through surprising statistics about the world's 2.2 billion children.

TORONTO, Sept. 11 /CNW/ - Corus Entertainment's Kids Can Press will donate a portion of its revenues from the North American sales of its upcoming David J. Smith book, This Child, Every Child: A Book About the World's Children, to the children's charity ONEXONE Foundation, founded five years ago.

Corus Entertainment will promote the book, the cause and the partnership through media airtime to support the initiative. Doug Murphy, President, Television, Corus Entertainment noted: "Corus brands and characters reach kids and families throughout the globe. This is a wonderful fit and a unique opportunity for Corus to improve the lives of children by leveraging our platforms and properties to impact our partnership with the work of ONEXONE."

As This Child, Every Child illustrates, many children lack the basics they need to survive and thrive. ONEXONE is working to change that by making a difference in children's lives in Canada, the United States and around the world with programs dedicated to five fundamental pillars: water, health, education, play and food. Their programs range from the First Nations Breakfast program which feeds 3,000 Canadian children daily, to the "Backpack" program in the USA, which ensures the over 90,000 children who participate in their school's lunch initiative during the week do not go hungry on weekends, to the Millennium Villages program that helps thousands of kids get into school and stay in school in Rwanda.

Illustrated by Shelagh Armstrong, This Child, Every Child is in production now and will be published and distributed by Kids Can Press in March 2011 in Canada and the United States. This Child, Every Child is "a book about the world's children" that combines surprising statistics and a global perspective about what it means to be a child, the same approach that was used in David J. Smith's If The World Were A Village, a global bestseller, published in 17 languages and 20 territories world-wide, and also his most recent book, If America Were a Village. Combined, the two books have sold more than half a million copies.

Lisa Lyons, President of Kids Can Press, said: "This Child, Every Child is another thoughtful addition to our CitizenKid publishing program. It's a collection of books that inform children about the world and is intended to inspire them to be better global citizens. So what more appropriate charity to partner with than ONEXONE, which is all about improving the lives of children around the world?" 

Joey Adler, the founder of ONEXONE and CEO of Diesel Canada remarked: "Kids Can Press, like ONEXONE, operates throughout North America, with a mission to change the lives of children around the world; we are excited to have them partner with us.  David J. Smith has written an inspirational book for children of all ages that clearly shows you can make a difference at any age."

Kids Can Press is the largest Canadian-owned children's publisher, with an award-winning list of over 500 picture books, nonfiction and fiction titles for toddlers to young adults, including Franklin the Turtle, the single most successful publishing franchise in the history of Canadian publishing, which has sold over 60 million books in more than 30 languages around the world.

Kids Can Press is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) exchange. Experience Corus on the web at www.corusent.com.

ONEXONE was founded on the principles that every single life is infinitely precious and that each person can make a profound difference in someone else's life one by one. ONEXONE is a nonprofit foundation committed to supporting, preserving and improving the lives of children in Canada, the United States and around the world. Through an annual campaign, ONEXONE is dedicated to helping create a world where children can live safely and with dignity. For more information, visit www.onexone.org.

For further information:

Erin Winzer
Publicist
Kids Can Press
Office 416-479-6766
Cell 416-809-1837
[email protected]

Kelly Ouimet
ONEXONE
Cell 613-299-0290
[email protected]