Killi Expands Total Available Market to 400 Million

New Zealand becomes Killi's Fifth Market; More International Market Expansions Planned

TORONTO, Feb. 24, 2020 /CNW/ - Freckle Ltd. (TSXV: FRKL) announced today that Killi, a wholly owned consumer-led privacy application, expanded its identity product to New Zealand, bringing Killi's presence to a total of five international markets comprising a total addressable market of over 400 million people¹.

"APAC is a continuing focus for expanding Killi," said CEO Neil Sweeney. "New Zealand was a natural addition to our distribution plan given its proximity to our Australian and Singapore markets.  Adding to our U.S. and Canadian footprints, Killi's total addressable market is now over 400 million people—approximately 5% of the global population—with three further geographical expansions planned for the next quarter and additional countries to be added throughout the rest of 2020."

"We aspire to be the global leader in consumer privacy, making it imperative that we continue to expand Killi to additional markets. We also believe that certain industry catalysts will hasten Killi's adoption. In particular, with recent changes to privacy and cookie depreciation within Google's Chrome browser, the need for 'consented data not dependent on the cookie' - from email, for example - is growing in demand.  Killi sits at the intersection of these two macro trends and is focused on scaling its products both geographically and via new revenue modules to capitalize upon this global opportunity."

About Freckle Ltd.

Freckle's consumer identity mobile application "Killi" (killi.io) allows consumers to take back control of their digital identity from those who have been using it without their consent. With Killi, consumers can opt-in and select specific pieces of personal information that they would like to share with companies, as well as answer specific surveys, and be compensated directly for these answers. Download it here.

Freckle, via its data and offline measurement products, also allows leading brands and platforms to measure the effectiveness of their advertising by independently matching media spend to in-store visitation while remaining media agnostic. Freckle's technology is used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon and AT&T, and is a core component of the top demand-side platforms (DSPs) and data management platforms (DMPs) used around the world.

For more information, please visit freckleiot.com / killi.io

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

DISCLAIMER FOR FORWARD-LOOKING INFORMATION

Certain statements in this press release are forward-looking statements and are prospective in nature. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements, including the receipt of all necessary regulatory approvals, capital expenditures and other costs, financing and additional capital requirements, ability to secure additional sales, ability to negotiate partnerships on favourable terms, and user acceptance of the improved UI.  These statements generally can be identified by the use of forward-looking words such as "may", "should", "will", "could", "intend", "estimate", "plan", "anticipate", "expect", "believe'' or "continue", or the negative thereof or similar variations. Forward-looking statements in this news release include statements regarding: expansion of the Killi application outside of North America; improvement of the engagement and user retention; expansion of Freckle's global presence; building Killi into a legal global DTC application for Data Privacy; and, improving key data metrics. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. The Corporation assumed no obligation to update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.

^1 The United States Census Bureau (www.census.gov)

SOURCE Freckle Ltd.

Andrew Elinesky, CFO, [email protected]; Sean Peasgood, Investor Relations, [phone], [email protected]