Kiss My Face first to market in branded sunscreens with Botaneco's Hydresia® technology

Hydresia® logo to be featured on new collection of sunscreens

QUEBEC CITY, March 1, 2012 /CNW/ - Botaneco Corp. ("Botaneco") (TSX-V : BOT), a health science company focused on natural ingredients, today announces the successful development and market launch of a new collection of sunscreens from Kiss My Face.  Kiss My Face, a leading New York-based natural personal care company, will be using Botaneco's Hydresia® in multiple sunscreen products and promoting the Hydresia® brand on the sunscreen labels.  Currently in over 200 personal care products, this is the first time Botaneco's Hydresia® logo will be displayed on the product labels.

"Companies using Hydresia® in their personal care products continue to be impressed, " stated Mr. Tony Abboud, Director of Sales and Marketing at Botaneco.  "Having Kiss My Face, a pioneer in the natural products industry, place the Hydresia® logo on a new line of sunscreen products is an honor and further validates the confidence marketers are having with this revolutionary plant based material."

Kiss My Face has re-formulated its current SPF18, SPF30, Face Factor SPF30 and Face Factor SPF50 to feature Hydresia® as a sustainable, all-natural source of ultra moisturization to the skin.  Botaneco and Kiss My Face have also co-developed a brand new offering to the line, a SPF40 mineral sunscreen with Hydresia® that blends into the skin clear, without the whitening typically seen with competitive natural sunscreens.

"Hydresia® is a great addition to the Kiss My Face Sunscreen product line. " stated Jim Healy, VP Marketing at Kiss My Face. "Not only do our consumers get excellent sun protection, now they get ultra-moisturizing benefits as well".

Kiss My Face has developed a dedicated website and promotional campaign to highlight this new collection, and the products will be available in leading retailers across the United States.  Please visit www.kissmyface.com for more details on where you can purchase these products.

About Botaneco Corp.

Botaneco Corp. specializes in personal care, food and nutraceutical ingredients. We are committed to developing groundbreaking ingredients based on our patented technologies, and offering multifunctional, tangible and documented benefits to formulators and consumers alike.  Botaneco is a global developer and marketer of innovative technologies that help manufacturers meet the consumers growing demand for natural, environmentally friendly, personal healthcare products.  A competitive advantage to Botaneco's patented technology over traditional products in the 'green sector' is the ability to significantly enhance the performance and versatility of these skin and hair care products.  The company has also been awarded the Canadian Agri-Food Award of Excellence for its flaxseed technology marketed in the natural food industry.  Botaneco holds patents for its Hydresia® Oleosome, Vegelatum®, Dermylex® Whey Protein and Flaxseed De-hulling technology.

About Kiss My Face

For over 30 years Kiss My Face has been a leading innovator in the 'natural' personal healthcare marketplace. With a successful line of over 200 bath and body products sold in over 19 countries, the company continues to be a respected leader in natural personal care.  The company sells a variety of products ranging from moisturizers and liquid soaps to shampoos, shave creams, toothpaste, lip balms and sunscreen products for adults and kids, which are sold through premier natural, mass, grocery, online and specialty retailers including Whole Foods, Wal-Mart, Target, Meijers, Wegmans, Fred Meyer, Stop n' Shop and drugstore.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

Murray Bruce 
Chief Financial Officer 
Botaneco Corp.
[phone]
[email protected]

Kevin Richardson, PhD 
Investor Relations
[phone]
[email protected]
www.bridge-relations.com