Kraft Canada donates $10,000 to Canadian Red Cross relief efforts in
Newfoundland and Labrador

Donation to help rebuild East Coast communities in the wake of Hurricane Igor

TORONTO, Oct. 15 /CNW/ - Kraft Canada announced today the company is donating $10,000 to the Canadian Red Cross for their relief efforts in the wake of Hurricane Igor. The money will go toward on-the-ground support, essential supplies, shelter, and first aid for communities devastated by the storm.

"We have a strong community presence in St. John's and the surrounding area, and many of our employees in the region have already pitched in to help in whatever way they can," said Dino Bianco, President of Kraft Canada.  "We are proud to support our colleagues and the Canadian Red Cross in their efforts to help east coast Canadians rebuild and recover from this natural disaster as soon as possible." 

Recorded as one of the highest volumes of water from a tropical cyclone in Canadian history, Hurricane Igor hit the coast of Newfoundland in late September. With the affects still being felt throughout the east coast, a number of communities remain in a state of emergency.

ABOUT KRAFT FOODS

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

For further information:

Lynne Galia
Kraft Canada    
416-441-5610   
[email protected]