Kraft Celebration Tour Gets Rolling with TSN and SPORTSCENTRE on Cross-Canada
Adventure, Beginning Friday

• SPORTSCENTRE broadcasts live from 10 communities in 10 days from August 20 to 29 -
• Kraft Canada to donate $250,000 for community refreshes across Canada -
• Top-rated SPORTS 30 on RDS also broadcasts live from Wakefield, QC -

To tweet this release: http://bit.ly/anKjjv

TORONTO, Aug. 18 /CNW/ - Bon voyage! From Bay Roberts, NL to New Westminster, BC, and every winning community in between, TSN and Kraft Canada are set to embark on the ultimate summer road trip - the second-annual Kraft Celebration Tour, featuring TSN's flagship sports news program SPORTSCENTRE broadcasting live from 10 Canadian communities over a period of 10 days, beginning Friday, Aug. 20.

All 10 winning communities receive a $25,000 community refresh from Kraft Canada to be used for improvements to a local facility that supports active and healthy living in the area.

The Kraft Celebration Tour kicks off in Bay Roberts, NL, with anchors Darren Dutchyshen and Jennifer Hedger hosting SPORTSCENTRE live from the small community on Conception Bay on Friday, Aug. 20 at 6 p.m. ET.

The following evening, SPORTSCENTRE visits Port Dover, ON, as anchors Jay Onrait and Dan O'Toole, along with notorious Producer Tim, broadcast live from the shores of Lake Erie on Saturday, Aug. 21 at 6 p.m. ET.

"It's truly heart-warming for all of us involved with the Kraft Celebration Tour to see Canadians from coast to coast celebrating grassroots sports and embracing their communities. The opportunity to partner with Kraft Canada to give back to these local heroes and reward them with a SPORTSCENTRE broadcast and a $25,000 community refresh is an honour," said Hedger. "I know all of us here at TSN are looking forward to getting out of the studio and into the communities that have supported us year after year."

Dutchyshen and Hedger host SPORTSCENTRE from all winning communities in Eastern Canada (Bay Roberts, NL; Pictou, NS; Abram-Village, PE; Wakefield, QC; and Brighton, ON), while Onrait and O'Toole bring Canada's top-rated daily sportscast to all winning communities in Western Canada (Port Dover, ON; Pinawa, MB; Outlook, SK; Fort Macleod, AB; New Westminster, BC). (See below for show locations, dates and broadcast times for the Kraft Celebration Tour.)

Canada's most-watched French-language sportscast, SPORTS 30 on RDS, also joins the Kraft Celebration Tour in Quebec, with veteran anchors Chantal Machabée and Marc Labrecque hosting SPORTS 30 live from Wakefield.

In addition to attending the events, fans can keep up with the Kraft Celebration Tour by joining the Fan Page on Facebook, following Jay Onrait and Dan O'Toole on Twitter, and getting a behind-the-scenes look at life on the road with blogs and photo galleries on the Kraft Celebration Tour website at TSN.ca/KraftCelebrationTour.

Last month, a record 4.1 million online votes were recorded by Canadians from across the country to determine the 10 winning communities for the Kraft Celebration Tour. The national promotion has also been making headlines from coast to coast as more than 460 communities were nominated for this year's tour.

Kraft Canada has partnered with Less Emissions Inc. to offset the travel-related emissions from the Kraft Celebration Tour, and with Bullfrog Power to inject clean, renewable electricity onto the regional grid to match the amount of power used at the broadcast locations in British Columbia, Alberta, Ontario and the Maritimes.

The broadcast locations, dates and live show times for the Kraft Celebration Tour editions of SPORTSCENTRE on TSN are as follows:

• Bay Roberts, NL - Friday, Aug. 20 at 6 p.m. ET
• Port Dover, ON - Saturday, Aug. 21 at 6 p.m. ET
• Pictou, NS - Sunday, Aug. 22 at 6 p.m. ET
• Pinawa, MB - Monday, Aug. 23 at 6 p.m. ET
• Abram-Village, PE - Tuesday, Aug. 24 at 6 p.m. ET
• Outlook, SK - Wednesday, Aug. 25 at 6 p.m. ET
• Wakefield, QC - Thursday, Aug. 26 at 6 p.m. ET
• Fort Macleod, AB - Friday, Aug. 27 at 6 p.m. ET
• Brighton, ON - Saturday, Aug. 28 at 6 p.m. ET
• New Westminster, BC - Sunday, Aug. 29 at 6 p.m. ET

SOCIAL MEDIA LINKS

Twitter
Jay Onrait: @JayOnrait, www.Twitter.com/JayOnrait
Dan O'Toole: @tsnotoole, www.Twitter.com/tsnotoole
TSN PR: @TSN_PR, www.Twitter.com/TSN_PR

Facebook
Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour
TSN: www.Facebook.com/TSN

About Kraft Canada
With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

About TSN
TSN is Canada's Sports Leader and Canada's most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf's Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

For further information:

For TSN:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, [email protected]
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, [email protected]
Simon Bassett, (w) 416.384.7599, [email protected]

For Kraft Canada:
Lynne Galia, (w) 416.441.5610, [email protected]