Kraft Hockeyville is back, helping communities rebuild the future of hockey

Annual program returns to improve Canadian arenas with $400,000 in prizing

TORONTO, Jan. 11, 2015 /CNW/ - More than a game, hockey has built many Canadian communities and, in turn, those communities have defined the sport. It regularly brings together fans, neighbours, friends, and family; the spirit of community depends on local arenas. However, without repairs and upgrades these rinks may disappear along with a critical part of Canada's cultural identity.  Kraft Hockeyville is committed to investing in community arenas to keep the game – and community spirit that comes with it – alive coast to coast.

"For the past eight years, Kraft Hockeyville has celebrated the spirit of hockey in towns and cities across the country, and we feel a deep commitment to those communities," says Jack Hewitt, vice president of portfolio marketing, Kraft Canada. "We're here to help protect the future of hockey in Canada by providing a platform for people to come together, because communities build hockey and hockey builds communities."

For kids on their first team, long-time shinny players, or NHL® All-Stars, hockey begins in their hometowns. No one understands this better than NHL® legend Joe Nieuwendyk. To launch this year's Kraft Hockeyville, Joe headed back to his hometown arena in Whitby, ON. Kraft Hockeyville asked the local girls' team what they would do to improve their arena. The answer: a resounding vote to update the change rooms. Unbeknownst to the team, Kraft Hockeyville and the community of Whitby started working on renovations with them specifically in mind including a fresh coat of paint, safe places to keep their belongings and updated showers. And what did the team think of the surprise? It was all captured in this heart-warming video: http://bit.ly/1x8LnXZ.

"My community arena meant the world to me while I was growing up," Joe recalls. "It's where I made some of my closest friends, learned to face challenges and overcome failures and where my community came together and cheered each other on. Local arenas make an immeasurable impact. That's why programs like Kraft Hockeyville are so important."

Kraft Hockeyville 2015, in partnership with the National Hockey League® and the National Hockey League Players' Association® (NHLPA), is inviting communities across the country to show their love for the game, and is offering:

• One grand prize of hosting an NHL® Pre-Season Game, $100,000 for arena upgrades and the coveted title of Kraft Hockeyville;
• $100,000 in arena upgrades for the second place community;
• $25,000 for each of the remaining eight prize winners.

Nominate your community for Kraft Hockeyville at KHV2015.ca, learn more at Facebook.com/KraftHockeyville, and join the conversation with @hockeyville using the hashtags #KHV2015 and #KraftHockeyville.

For the past eight years, Kraft Hockeyville has been inspiring communities across Canada to share their passion for the game. This year, for the first time, the program is extending into the U.S.  Communities south of the border can nominate themselves for a chance to be the first Kraft Hockeyville USA. Kraft Hockeyville Canada will continue to be open to Canadian communities only.

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

National Hockey League, NHL and the NHL Shield are registered trademarks of the National Hockey League.
© NHL 2015. All Rights Reserved.

NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA.
© NHLPA.

SOURCE Kraft Hockeyville

Video with caption: "Video: Kraft Hockeyville launches 2015 program with Joe Nieuwendyk and a special surprise in his home town.". Video available at: https://www.youtube.com/watch?v=1En2wHi2Flw

Image with caption: "Kraft Canada Inc.Logo (CNW Group/Kraft Hockeyville)". Image available at: http://photos.newswire.ca/images/download/20150111_C8468_PHOTO_EN_10088.jpg

Contacts: Ryley Murray, Edelman, 647-539-4611, [email protected]; Kathy Murphy, Kraft Canada, 1-416-441-5610, [email protected]