KYFA.com Appoints Managing Director, Sales

Aaron J. Friesen-Metta Joins Know Your Financial Advisor

VANCOUVER, Oct. 12 /CNW/ - Know Your Financial Advisor^TM is pleased to announce the appointment of Ms. Aaron J. Friesen-Metta as the Company's Managing Director, Sales. Ms. Metta is tasked with communicating with financial firms and advisors.

Ms. Metta is the former Director of Sales for CIBC Asset Management in Vancouver. Having also spent a number of years as a financial advisor, Ms. Metta is sensitive to the unique challenges that advisors face in building meaningful relationships with potential clients. Over a 15 year career in the financial services industry, Ms. Metta has accumulated significant experience developing and imparting innovative ways for advisors to effectively attract and retain clients, resulting in an increase in asset growth and retention. With KYFA, Ms. Metta is committed to bridging the gap between financial advisors and investors.

Know Your Financial Advisor is Canada's first online marketplace that helps connect investors and financial advisors, through its rich, easy to use, online tools and services. With more than 80,000 advisors already on the website, Know Your Financial Advisor (KYFA^TM) is Canada's largest online advisor directory. Investors can use the website to search, connect, communicate, evaluate, be matched with, and find a quality financial advisor.

About the Company:
Know Your Financial Advisor was founded in June 2009 and is privately held with funding from angel investors. Based in Vancouver, KYFA is dedicated to helping investors navigate the financial industry. KYFA is the only financial advisor search website that helps investors find, connect, communicate and evaluate advisors. KYFA is a free site that provides research, ratings and guidance that investors need. For more information about KYFA, visit www.kyfa.com.

For further information:

Tyrel Burton
1.877.511.KNOW (5669)
[email protected]
www.kyfa.com