Laker Lager and Laker Light get new look at a great price

    
    Brick Brewing makes comprehensive changes designed to improve brand
    awareness and strengthen Laker's position
    

WATERLOO, ON, Nov. 2 /CNW/ - Brick Brewing Co. announced today it is launching a series of creative changes to their Laker cans in response to a rapidly evolving beer landscape.

"We've recently completed a creative change and with this new look will come an even better price" said Sean Dennis , Director of Marketing for Brick Brewing Company. "Starting today Laker Lager and Lager Light six pack cans will be $7.35 plus deposit" said Dennis. "This amazing deal allows us to offer a smaller pack size that is purchaser friendly and doesn't leave Ontario beer drinkers having to pay upwards of five dollars more on regular priced competitor brands" added Dennis.

"As one of the most recognized value beers in Ontario, the changes we are announcing today will strengthen Laker's position within the Ontario market" said George Croft , President and Chief Executive Officer. "Brick Brewing remains a proud, home grown, Canadian run business, that understands that in today's hard economic times, beer drinkers deserve a break" added Croft. "We owe our entire success to Ontario beer drinkers who continue to buy local and support local" said Croft.

In addition to a new look and great price, the offer will be supported with a complete provincial outdoor campaign.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada . Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: Sean Dennis, Director of Marketing at [phone] ext 242 or [email protected]