Landmark Cinemas Begins Construction of Durham Region's Largest All Premium Powered Recliner Seating Theatre

CALGARY, Sept. 5, 2017 /CNW/ - Canada announces it has commenced construction at its Whitby 24 theatre location in Whitby, Ontario, to convert the theatre's auditoriums to Premium Powered Recliner Seating. The re-opening of the theatre's initial six recliner seating auditoriums is anticipated on Thursday, October 11^th, 2017.

Video: Transforming your movie-going experience

Recliner auditorium under construction (CNW Group/Landmark Cinemas)

Recliner auditorium under construction - a closer look (CNW Group/Landmark Cinemas)

Our recliner seats (CNW Group/Landmark Cinemas)

Recliner auditorium completed (CNW Group/Landmark Cinemas)

Landmark Cinemas 24 Whitby, located at the Whitby Entertainment Centrum, 75 Consumers Drive, remains open during the renovation period, and looks forward to introducing guests to this new premium movie-going experience beginning with the scheduled opening of its initial six Premium Powered Recliner seating auditoriums on October 11^th. Conversion of the theatre's remaining seventeen auditoriums to recliner seating is scheduled for completion in April 2018. Additional guest touchpoints will also undergo extensive renovations and enhancements including the theatre's IMAX^® experience, its concession stand and commons areas, to create a market-leading movie-going experience for movie lovers throughout the Durham region.

The introduction of Premium Powered Recliner Seating necessitates the reduction of overall theatre capacity, providing a significant increase in personal space and a more relaxing, disruption free movie-going experience. Free reserved seating is also part of the theatre's premium offering. Reserved seating tickets may be purchased at landmarkcinemas.com or through ATOM Tickets, the first-of-its-kind theatrical mobile ticketing platform and app that provides relevant reviews, trailers and film synopses information to make the your movie-going experience hassle-free.

"As we looked at new strategies to enhance the Guest Experience, we reviewed a variety of options being deployed throughout the world. It was critical to provide our guests with a premium movie-going experience without the premium price. The all recliner model, with the added value of complimentary reserved seating, is one we feel will resonate with our guests and provide a compelling reason to attend the movies more frequently," said Bill Walker, Chief Operating Officer Landmark Cinemas. "And, there's no questions," continues Walker, "experiencing a movie in the comfort of a premium-powered recliner theatre seat is a transformative experience and we are confident that movie lovers in Whitby, and the greater Durham region will agree."

About Landmark Cinemas Canada, Canada's second largest motion picture theatre exhibition company. From a single screen in 1965, today Landmark Cinemas continues to provide the perfect setting for popcorn munching Movie Lovers to connect and share the perfect movie-going experience at 43 theatres on 303 screens throughout Western Canada, Ontario and the Yukon Territory including five IMAX^®, four 'Extra' and one 'Xtreme' screen. Landmark and its Cast and Crew is proud to support Kids Help Phone programs and initiatives in the communities we serve. The corporate headquarters for Landmark Cinemas Canada is located in Calgary, Alberta.                            

SOURCE Landmark Cinemas

Carrie Wolfe, CARRIE WOLFE PR, [phone], Email: [email protected]; Ashley Kruger, LANDMARK CINEMAS, [phone],[phone], Email: [email protected]