Laurentian Bank and the C2-MTL International Conference: A Multi-Dimensional Partnership Fuelled by Innovation

MONTREAL, May 17, 2013 /CNW Telbec/ - Laurentian Bank is pleased to be renewing its association with the C2-MTL international conference taking place May 21-23 in Montréal. Marking its second edition this year, C2-MTL features an original conference concept focused on and promoting the dynamic link between commerce and creativity. This new conference experience is the product of the Sid Lee advertising agency's imagination and was designed in collaboration with the Cirque du Soleil.

Laurentian Bank has been associated since the very beginning with this immersive three-day event, which includes inspiring presentations by renowned speakers, interactive exhibitions, collaborative workshops, and a creation Boot Camp — all unfolding in a unique innovation village setting created exclusively by and for C2-MTL in the Griffintown district of Montréal.

The Concierges extraordinaires program -  for a Memorable Experience

Thanks to an initiative of Laurentian Bank, a special "concierge" service will be offered again this year to see to the well-being of visitors and help ensure that they have a most memorable experience. Known as "concierges extraordinaires", these helpful facilitators are there to look after attendees before, during and after the event, and are dedicated to making sure that they enjoy the conference and their stay in Montréal to the maximum.

In addition to initiating this service, Laurentian Bank also played an active role in training all the concierges. This training is aligned with the Bank's Making a difference in the lives of our clients promise, which is being applied to the participants in the case of this conference, and which reflects the organization's core values of professionalism, confidence and proximity.

This year, the concierge experience is actually being extended to the virtual world with the development of the HUBert platform. Presented by Laurentian Bank, HUBert is a veritable professional go-between that connects and fosters exchange among participants who share the same areas of interest and needs.

Stimulating Meetings in the Knowledge Market

Laurentian Bank will also be presenting the Knowledge Market, another unique concept serving to mesh the know-how of certain attendees with the needs to know of others. In a way, Knowledge Market constitutes a dynamic and interactive hub that connects business people in accordance with what they are seeking. This venue is located in the Laurentian Bank Lounge.

Presentation by John Mackey

Finally, the Bank will be the official presenter of a presentation entitled The Culture of Conscious Capitalism, to be delivered by Mr. John Mackey, Co-founder and President and CEO of Whole Foods. Mr. Mackey will focus in particular on the success of the Whole Foods chain, which has been built on action guided by a clear vision, the belief in a decentralized management system, and on total transparency with employees.

About Laurentian Bank

Laurentian Bank of Canada is a pan-Canadian banking institution that has more than $34 billion in balance sheet assets and $36 billion in assets under administration. Founded in 1846, Laurentian Bank was selected in 2012 as one of the 10 winners of the Canada's Passion Capitalists program in recognition of its sustained success through the promotion of passion within its ranks. The Bank employs more than 4,200 people.

Recognized for its excellent service, proximity and simplicity, Laurentian Bank serves more than one million clients in market segments in which it holds an enviable position. In addition to occupying a choice position among consumers in Québec, where it operates the third largest branch network, the Bank has built a solid reputation across Canada in the area of real estate and commercial financing thanks to its teams working out of more than 35 offices in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank, is a Canadian leader in providing banking products as well as investment accounts and services to financial advisors and brokers, while Laurentian Bank Securities is an integrated broker, widely recognized for its expertise and effectiveness nationwide.

SOURCE: Laurentian Bank of Canada

Mary-Claude Tardif
Public Relations Advisor
514 284-4500, extension 4695
[email protected]