Laurentian Bank Concludes a Partnership with the Réseau des ingénieurs du Québec Offering a VISA Card Exclusive to Its Members

MONTREAL, May 21, 2013 /CNW Telbec/ - Laurentian Bank is pleased to announce that it has established a partnership with the Réseau des ingénieurs du Québec (RéseauIQ) involving the implementation of a dedicated banking program. The centrepiece of this program is a brand-new VISA Infinite card exclusive to the members of RéseauIQ.

More specifically, this win-win arrangement between the Bank and the network of engineers provides access to a number of exclusive and attractive benefits to meet the needs of the 62,000 members served by the RéseauIQ. At the same time, the Bank is expanding its clientele by gaining access to the largest network of professionals in Québec.

Of all the prestige cards available on the market, Laurentian Bank's Infinite VISA card offered solely to engineers is the one that features the greatest number of benefits. The program is complemented by a new banking package for engineering professionals with very interesting characteristics and rates.

Moreover, a Réseau des ingénieurs student VISA card featuring a beneficial reward program and banking package is also available to the members of RéseauIQ who are in the process of completing their studies.

A Choice Segment

With the conclusion of this partnership, Laurentian Bank is demonstrating its flexibility in developing offers adapted to the reality and needs of a prime clientele. "We are very proud of the work we have accomplished in collaboration with the Réseau des ingénieurs," underlines Stéphane Gagnon, Senior Vice-President of Marketing and Product Management at Laurentian Bank. "Once again, we are showing our ability to innovate in order to respond to the needs of specific clienteles. The implementation of this program is the product of extraordinary teamwork among numerous sectors of the Bank and RéseauIQ."

About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has more than $34 billion in balance sheet assets and $36 billion in assets under administration. Founded in 1846, Laurentian Bank was selected in 2012 as one of the 10 winners of the Canada's Passion Capitalists program in recognition of its sustained success through the promotion of passion within its ranks. The Bank employs more than 4,200 people.

Recognized for its excellent service, proximity and simplicity, Laurentian Bank serves more than one million clients in market segments in which it holds an enviable position. In addition to occupying a choice position among consumers in Québec, where it operates the third largest branch network, the Bank has built a solid reputation across Canada in the area of real estate and commercial financing thanks to its teams working out of more than 35 offices in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank, is a Canadian leader in providing banking products as well as investment accounts and services to financial advisors and brokers, while Laurentian Bank Securities is an integrated broker, widely recognized for its expertise and effectiveness nationwide. 

SOURCE: Laurentian Bank of Canada

Mary-Claude Tardif
Public Relations Advisor
514 284-4500, extension 4695
[email protected]