L'AVENUE welcomes Provigo® to its landmark development - Construction of a new Provigo® store in downtown Montréal

MONTREAL, Oct. 30, 2013 /CNW Telbec/ - Broccolini, developer and builder of L'AVENUE, announced today that Provigo^® will become a retail tenant, bringing all the convenience of an innovative concept grocery store to its landmark condominium and mixed-use project located across the street from the Bell Centre.

The new 25,000-square-foot supermarket will allow customers from the neighborhood and the over half a million workers, students and tourists who visit downtown Montréal every day to discover the innovative concept of this new grocery store that combines excellent customer service and a vast selection of fresh products—all in an elegant environment of spectacular design.

"As a mixed-use urban development, L'AVENUE will raise downtown Montréal's livability and quality of life. With Provigo nestled within our walls, residents will enjoy an urban lifestyle with all the convenience of a neighbourhood filled with local services," stated Broccolini Chief Operating Officer Anthony Broccolini.

"We have said many times in recent months that re-launching the Provigo banner in Québec would be done both through significant investment in our current network of stores and through the construction of new ones, so as to always provide Quebecers with the best possible service," said Mr. Pierre Dandoy, Senior Vice President, Operations, Provigo, Provigo Le Marché and Loblaws Québec. "With a project as large and prestigious as L'AVENUE, we could not have hoped for a better location to increase Provigo's presence in Montréal, and invite Quebecers to discover the exceptional qualities of our new stores."

Once completed, L'AVENUE will become a prominent symbol of Montréal, impressively combining design, culture, art, gastronomy and the metropolitan vibe of downtown Montréal. Located in the heart of Montréal at Rue de la Montagne and Avenue des Canadiens, the project represents an investment of $200 million. Rising fifty floors above street level, L'AVENUE will redefine the city skyline and become the hub of a renewed downtown urban environment.

Over 75% of the tower's 325 suites have already been sold. The surface area of standard suites ranges from 500 to 1,500 sq. ft., and the top floors of what will be Montréal's tallest mixed-use building will house penthouse suites of up to 5,300 sq. ft.

About Broccolini
Founded more than 60 years ago, Broccolini is a leader in construction and real estate services development. The company serves the residential, commercial and industrial markets in Québec and Ontario. Broccolini has built its reputation by establishing solid and long-lasting relationships with its clients. The company puts pride, a commitment to excellence and the unwavering dedication of its staff into each project. www.broccolini.com

About Provigo, member of the Loblaw group
Provigo is a member of the Loblaw group, one of the largest private sector employers in Québec and Canada's largest food retailer. The Loblaw group employs nearly 30,000 people in the province of Québec through its 400 corporate, franchised and affiliated stores operated mainly under the Provigo®, Provigo Le Marché^TM, Maxi®, Maxi & Cie®, Loblaws®, Club Entrepôt Provigo® and Les Entrepôts Presto® banners. The Loblaw group also offers Canada's strongest control (private) label program, including the President's Choice®, no name® and Joe Fresh® brands. In addition, it makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

For more information on L'AVENUE, visit lavenuecondos.com.

SOURCE: Broccolini

David Barrett, CASACOM
514-286-2145, ext. 224
514-823-3726
[email protected]

Geneviève Poirier
Specialist, Corporate Affairs
Provigo, member of the Loblaw group
514-383-8800, ext. 6157
[email protected]