Leafly Canada Advocates for Cannabis Education Ahead of Legalization
From the world's largest strain database to the latest lifestyle trends, Leafly.ca is the go-to cannabis education resource for half a million Canadians
TORONTO, Oct. 13, 2017 /CNW/ - In anticipation of the Canadian government's historic step to legalize cannabis for responsible adult consumption, Leafly, the world's largest online cannabis information and lifestyle resource, is growing its presence in the Canadian market with new Canadian-focused content, events and educational partnerships. With more than half a million Canadian visitors, along with 2.3 million dedicated page views, per month, the Leafly.ca and Fr.Leafly.ca community is the largest of its kind in Canada.
"With the end of federal prohibition drawing nearer, Leafly is committed to making all the information Canadians need to know available in an engaging and accessible way," said Leafly editor Bruce Barcott. "Our team of experts is here to help Canada make history with unique and exciting resources to guide consumers through the new legal landscape."
Leafly is the go-to resource for cannabis information worldwide, with over 13 million visitors and 60 million page views monthly across its website and mobile applications. Leafly includes user-generated dispensary reviews, a comprehensive strain database, wellness resources, and a full lifestyle, politics, business, industry, and science news section, Leafly News. In Canada, Leafly has a presence in both official languages with Fr.Leafly.ca, the world's largest cannabis strain database in French.
"Search interest for cannabis in Canada is trending up for all topics, and that trend will continue post-legalization," added Leafly Principal Research Scientist Nick Jikomes, PhD. "Our research shows Canadians are most interested in the details of the upcoming legislation, as well as introductory topics such as the effects of different types of cannabis and how to prepare cannabis-infused foods. These are the questions our team is here to answer, from the nitty-gritty aspects of the regulations to introductory tips and how-to-guides."
Leafly is also introducing Leafly Kiosks, interactive information stations available at select locations throughout Canada. Over 200 Leafly Kiosks will be available in Canada by the end of 2018.
Leafly's Canadian headquarters is based in downtown Toronto. To help spread the word about legal cannabis throughout Canada, Leafly has engaged a team of five expert lifestyle ambassadors. All ambassadors are available for interviews to share their stories with media across North America. They include:
- Music & Culture: Ian Campeau, founding member of A Tribe Called Red, DJ, speaker
- Food & Beverage: Chris Brown, chef & cofounder of Victor Dries,
- Pop Culture: Sarah Hanlon: Big Brother Canada 3 winner, pop culture writer
- Style & Lifestyle: Cary Tauben, fashion stylist & creative consultant
- Parenting & Beauty: Michelle Bilodeau, writer & editor
"I visit Leafly to learn more about everything from the effects of certain strains to the latest cannabis-infused beauty products," said Leafly Ambassador Michelle Bilodeau. "As Canadians embrace cannabis culture, it's my hope they use Leafly to discover the latest trends and engage with real-time news and lifestyle stories to help integrate cannabis into their lifestyle."
The Leafly app is available for download for Android & iOS systems so users can:
- Search cannabis strains
- Discover cannabis products that are right for you
- Find a dispensary location nearby
- Read the latest cannabis news
- Attend community events
- Join the world's largest cannabis community
About Leafly®
As the world's largest cannabis information resource, Leafly's mission is to help patients and consumers make informed choices about cannabis and to empower cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at www.leafly.com or download the five-star rated Leafly mobile app through Apple's App Store or Google Play. Visit Leafly.com, Leafly Canada at Leafly.ca, Leafly Germany at Leafly.de, and Leafly in Spanish at Leafly.es.
SOURCE Leafly
Media Contact: Chrissy Roebuck, [email protected], 416-560-5712; Taylor Jantzi, [email protected], 416-819-7152
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