LeapFrog and World, Olympic and Pan Am Games Champion Rosie MacLennan team up to make fitness fun at LeapBand™ events on August 27th

TORONTO, Aug. 19, 2014 /CNW/ - LeapFrog and World Championship, Olympic and Pan Am Games Gold Medalist Rosie MacLennan have teamed up to make fitness fun for kids across Canada.

LeapFrog, a leader in providing award-winning educational solutions for children, recently unveiled the first wearable activity tracker designed just for kids. LeapBand is loaded with kid challenges, fun games and even allows children to customize and play with their own pet. LeapBand promotes being active and reinforces healthy habits, two things that Olympic Gold Medalist Rosie MacLennan knows well. 

"Fitness has been such an integral part of my life, and I hope through active play Canadian children will make it a part of theirs," says Rosie MacLennan.

"Keeping fit and active translates to all parts of everyone's lives and through this partnership with LeapFrog, my personal goal is to inspire kids to keep active, eat smart and reach their potential."

Rosie will bring the LeapBand to life first to media in the morning, then to consumers in the afternoon on August 27^th where she will host interactive trampoline classes that incorporate fun, LeapBand-focused activities.

LeapFrog spokesperson, Tech Expert, and mom Amber MacArthur will join Rosie at the events to highlight the technical aspects of the LeapBand and participate in the trampoline classes led by Rosie.

Event Details

DATE:	Wednesday, August 27, 2014
TIME:	11 a.m. – 12 p.m. – Media event: athlete demonstration with Rosie MacLennan and kids, interview and photo opportunities
	RSVP required to attend – closed to the public. Select media interviews are available with Rosie and Amber – please contact Harbinger to secure a time.
	1:30 p.m. – 2:30 p.m. – Consumer event: athlete demonstration with Rosie MacLennan and kids, interview and photo opportunities
	Open to the public.
WHO:	Rosie MacLennan - World, Olympic and Pan Am Games Trampoline Champion
	Amber MacArthur, Tech Expert and host of App Central
	LeapFrog Canada brand representation
WHAT:	Trampoline class with Rosie, activities and snacks for kids
LOCATION:	SkyZone
	45 Esandar Dr, Toronto, ON M4G 4C5
COST:	No charge

Back to School = Fit Made Fun!

LeapFrog has committed to launching a "Fit made Fun" program in over 1,500 schools across Canada. LeapFrog recognizes the importance of keeping kids active in a fun, engaging manner. With this innovative program, children across Canada will participate in short daily activities that get them moving and make them laugh.

"Creating "Fit Made Fun" is just another exciting way that LeapFrog continues to help children reach their full potential," says Glen Atkinson, Director of Marketing for LeapFrog Canada. "Rosie is a positive role model and embodies a healthy approach to fitness that resonates with children and adults of all ages."

LeapBand

The LeapBand activity tracker gets kids moving and having fun with 50 different activities and challenges, tracking a child's physical moves so the more active a child is, the more points they earn with their virtual pet. As the child earns points through active play, they can unlock additional games, challenges, levels of play and virtual rewards for their on-screen pet. LeapBand has an aspirational fit-band style designed with children in mind, and high-tech features including a built-in accelerometer, a high-resolution colour screen, a rechargeable battery, and water-resistant design, making it the ultimate activity wearable for kids.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.LeapFrog.ca or visit www.facebook.com/leapfrogCanada

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.

SOURCE: LeapFrog Enterprises, Inc.

To secure interview opportunities, confirm attendance, or for more information, please contact: Stephanie Bateman, Harbinger Communications, 416-960-5100 x 280, [email protected]; Kelly Lynn Armstrong, Harbinger Communications, 416-960-5100 x 241, [email protected]