Let's get "Crazy Crazy Crazy' for 1D with hmv!

TORONTO, Nov. 13, 2012 /CNW/ - hmv Canada, Canada's premiere retail destination for music and entertainment, is celebrating the release of One Direction's second studio album, "Take Me Home," by giving fans the chance to win the ultimate 1D experience.  The album, which was released today, is available in all hmv Canada stores across Canada.

Now through November 26, customers can show hmv Canada just how big of a 1D fan they are through a photo sharing contest.  By entering, fans will have a chance to win the ultimate grand prize - a replica of the red 1D telephone booth featured on the band's new album cover, plus airfare, accommodations and tickets for two (2) to see One Direction live in Toronto in July 2013.

Nationally, fans can enter by tweeting a photo to "@hmvCanada" that shows off their ultimate love for One Direction to twitter.com/hmvcanada using the hashtag "#hmv1D".  Photos can include, but are not limited to, favourite memorabilia, tickets from past shows, photos of fans at concerts and photos of fans with the band. Meanwhile, in Toronto and Edmonton, fans can also visit hmv Canada stores in Sherway Gardens and West Edmonton Mall during regular business hours to take their pictures in the life-sized replica telephone booths at each location.  Then, they can tweet their fun photo with a telephone booth to "@hmvcanada", using the hashtag "#hmv1D".

The winner will be announced and notified via Twitter directly on November 26, 2012.  For complete rules and regulations, visit hmv.ca and be sure to follow hmv Canada on Twitter at twitter.com/hmvcanada.

About hmv Canada

hmv Canada's first store opened in 1986, from which it has grown to become a Canadian entertainment market leader with 113 stores from Newfoundland to British Columbia, including flagship locations in Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its market, launching in 2009 hmvdigital.ca, a digital music store offering over 12 million MP3 tracks for download, and in 2010, the HMV Pure customer rewards program, which has attracted over 1.2 million paid cardholders. hmv has been named Canadian Music Retailer of the Year for the past 20 years, and has also been recognized as the Canadian Entertainment Network DVD Retailer of the Year.

SOURCE: HMV Canada Inc.

HMV Canada
Elyssa Macri
416.620.6618 ext. 716

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