Lift & Co. Engages Mackie Research for Market Making Services

TORONTO, Dec. 21, 2018 /CNW/ - Lift & Co. Corp. ("Lift & Co." or the "Company") (TSXV: LIFT) is pleased to announce that, subject to regulatory approval, it has retained Mackie Research Capital Corporation ("Mackie") to provide market liquidity and stabilization services for the Company in accordance with regulatory guidelines.

Mackie will trade Lift & Co. shares on the TSXV for the purposes of maintaining a reasonable market and improving the liquidity of Lift & Co.'s common shares. The agreement between Mackie and the Company is on a month by month basis and the Company has agreed to pay Mackie $4,500 per month, payable in advance. The engagement may be terminated by either party with written notice of 60 days. The agreement is principally for the purposes of maintaining market stability and liquidity for the Company's common shares and is not a formal market making agreement. There are no performance factors contained in the agreement between Mackie and the Company and Mackie will not receive any shares or options from the Company as compensation for services it will render.

About Mackie Research Capital Corporation
Mackie is one of Canada's largest independent full service investment firms, and proudly traces its roots back to 1921.  Mackie is privately owned by many of its 300 employees. As a fully integrated national investment dealer, Mackie offers a full complement of capital markets and wealth management services to private clients, institutions and growth companies.

About Lift & Co.
Lift & Co. (TSXV: LIFT) is a platform that helps Canadians explore, understand, and make better-informed decisions around cannabis, through superior information and data. Lift & Co. operates a comprehensive product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Lift & Co. Expos and the Canadian Cannabis Awards. The Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at lift.co.

Forward-looking statements 
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

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SOURCE Lift & Co. Corp.

Craig Hudson (CFO) at [email protected] or 416-807-0370