Lift & Co. Enters into Licensing Agreement with Cannabis Curators AHLOT for the Canadian Cannabis Awards Brand

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Lift & Co.'s Canadian Cannabis Awards, the gold standard for excellence in cannabis, inspires upcoming AHLOT Cannabis Collections™ product

TORONTO, Oct. 23, 2018 /CNW/ - Lift & Co. Corp. ("Lift & Co." or the "Company") (TSXV:LIFT) today announced a licensing agreement with Think AHLOT Corporation ("AHLOT" and together with the Company, the "Parties") that will see Lift & Co.'s Canadian Cannabis Awards brand showcased in an upcoming limited-edition AHLOT Cannabis Collections™: Canadian Cannabis Awards Winners (the "AHLOT CCAs Pack"). This adult-use product will house five winning strains from the 2018 Canadian Cannabis Awards—taking place November 29, 2018—in an engaging cannabis multi-pack product. This deal marks an evolution of Lift & Co.'s brand strategy, leveraging the Canadian Cannabis Awards to empower consumers to make better informed purchases.

"Building on the branding value of the CCAs, we're thrilled to now offer winning licensed producers another unique way to differentiate their products, and speak to consumers," said Matei Olaru, CEO, Lift & Co. "With an innovative partner like AHLOT, we are bringing product excellence into the hands of adult Canadians and differentiating winning products at the point-of-sale."

Greg Pantelic, Founder & CEO of AHLOT added: "The CCAs bring together the best of the industry, so as a curation brand, we saw a unique opportunity that aligned perfectly with our vision for the AHLOT Cannabis Collections™. We're proud to bring another industry-first to market, one that will showcase award-winning licensed producers and strains, creating a premium and inspiring experience for Canadian cannabis consumers."

The AHLOT Cannabis Collections™: Canadian Cannabis Awards Winners will feature five one-gram samples of 2018 CCA-winning cannabis strains. Additional details for the release and retail distribution of the AHLOT CCAs Pack will be announced at a future date, following the awards gala this November.

Now in its fifth year, the CCAs are the gold-standard for excellence in the Canadian cannabis industry, providing winning brands and companies an important and unique point of distinction for consumers. A total of 47 awards will be handed out at the annual gala on Thursday, November 29, 2018 at The Carlu in downtown Toronto, hosted this year by one of Canada's most notable talents, Rick Campanelli. Public voting for select awards, including for the cannabis strain categories, is open now until October 26, 2018.

More information on the gala and the full list of awards and nominees can be found at canadiancannabisawards.com.

AHLOT recently announced their inaugural Cannabis Collections™, featuring five different one-gram samples from five different Canadian licensed producers, the first legal product of its kind in the world. Details about the AHLOT Cannabis Collections: Discovery Series Vol. 1™ can be found at ahlot.com/cannabiscollections.

About Lift & Co.
Lift & Co. (TSXV:LIFT) is a platform that helps Canadians explore, understand, and make better-informed decisions around cannabis, through superior information and data. Lift & Co. operates a comprehensive product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Lift & Co. Expos and the Canadian Cannabis Awards. The Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at lift.co.

About Think AHLOT Corporation
AHLOT is a transmodern brand that stands for A Higher Level Of Thought and seeks to inspire the thinker in each of us. Taking the best of everything that has come before while embracing the leading edge of today's hyperspeed social change, AHLOT are curators at heart. By bringing together the most provocative and evolved aspects of everything from Cannabis Collections™ to award-winning customizable storage - the Ritual Box™ - AHLOT partners with like-minded brands to offer customers the most thoughtful choices in the industry, and helps to host this intertwining party we call our lives.

Forward-looking statements
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

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SOURCE Lift & Co. Corp.

Lift & Co.: Craig Hudson, Chief Financial Officer, Lift & Co., [email protected]; Scott Campbell, Director of Communications, Lift & Co., [email protected]; Think AHLOT Corporation: Sonia Prashar, spPR, [email protected]