Lift & Co. Introduces the World's First Rewards Program for Federally Regulated Recreational Cannabis

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- Lift & Co. Rewards program, launching October 17, offers gift cards, contests and giveaways for cannabis reviews -

TORONTO, Sept. 26, 2018 /CNW/ - Lift & Co. Corp. ("Lift & Co." or the "Company") today reveals details of its new Lift & Co. Rewards program ("Rewards"), revamped for Canada's recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share their experiences at Lift.co in the form of product reviews; Lift & Co. Rewards offers points in exchange for these reviews, which can be redeemed for a suite of gift cards for products and services, including iTunes, Starbucks, Amazon, and Indigo. Lift & Co. Rewards members can also look forward to contests and giveaways exclusive to Rewards members, which will be introduced in the coming months.

"Lift & Co. reviews are the lifeblood of our product selection platform, and we're thrilled to unveil our new Rewards program for Canadian cannabis consumers," said Matei Olaru, CEO of Lift & Co. "Our aim is to build the most comprehensive product discovery platform of regulated cannabis products in Canada. Lift & Co. Rewards encourages participation towards this goal through a wide array of incentives, while providing brands with much-needed product differentiation in a highly restricted market."

Lift & Co. Rewards is simple: beginning October 17, adult Canadians* can register at lift.co/rewards and provide reviews for recreational and medical cannabis products. Products are evaluated across a wide range of criteria, including product effects, duration of effects, preferred method of consumption, and more. Consumers are rewarded for their reviews with points, which can be redeemed through a self-serve dashboard on the Company's website. Expanding beyond Rewards' existing roster of long-term partners such as Tweed, MedReleaf, Hydropothecary, CannTrust, Aphria and Emblem, the newly launched Rewards program will allow Lift & Co. registered users to earn points by reviewing any product from any licensed producer in the market.

In coming months, Lift & Co. will further offer Rewards members exclusive access to additional incentives, including discounts for Lift & Co.'s leading tradeshows, the Lift & Co. Expos, as well as contests and giveaways. Full details on Lift & Co. Rewards, including the points system and redemption, are available now at rewards.lift.co.

About Lift & Co.
Lift & Co. (TSXV: LIFT) is a platform that helps Canadians explore, understand, and make better-informed decisions around cannabis through superior information and data. Lift & Co. operates a comprehensive product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Lift & Co. Expos and the Canadian Cannabis Awards. The Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at lift.co.

* Rewards members must be the age of majority for legal cannabis consumption in the province they reside in.

Forward-looking statements

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

SOURCE Lift & Co. Corp.

please contact: Lift & Co., Scott Campbell, 647-402-4957, [email protected]