MONTREAL, Aug. 9, 2013 /CNW Telbec/ - Over 200 winners of the Lime-a-Rita Girls Weekend contest will be taking Montreal by storm from August 16 to 18 as they take part in the final event of this summer season marking the arrival in Quebec of Bud Lime Lime-a-Rita. Without question, the highlight of the weekend will be the performance on Saturday night, the Bud Lime Lime-a-Rita concert, an intimate and open to the public show specially organized for the Weekend. Today, Labatt is proud to announce the internationally renowned artist who will be presenting a unique performance: Mia Martina, whose top-selling songs include Burning and Latin Moon.
Bud Lime Lime-a-Rita invites Mia Martina's many fans to show up at Astral (305 St. Catherine W., Montreal) on Saturday, August 17 starting at 10:30 p.m. to attend this private concert. Opening for Mia is DJ Vito V from Montreal.
"We want to offer the winners and the audience a celebration that reflects the Bud Lime Lime-a-Rita image and Mia Martina's songs and energy perfectly reflect the festive ambience of the brand," notes Todd Allen, Director, Bud Light. "It will be an unforgettable summer night, a unique Bud Lime Lime-a-Rita event."
Launched in Quebec at the beginning of the summer, Bud Lime Lime-a-Rita has proved to be a big hit with Quebecers, the perfect beverage for relaxing at the beach, on a terrace or in the backyard. With an alcohol content of 8%, the Bud Lime Lime-a-Rita is a flavourful strong beer combined with a refreshing Margarita cocktail. Its summery taste, with a strong yet slightly sweet splash of lemon, makes it an ideal summer drink popular with consumers seeking new, different flavours.
Labatt Breweries in Canada
With a proud Canadian heritage going back to 1847, Labatt has over 3000 employees working in six breweries that produce more than 60 brands much appreciated by consumers, including Labatt Blue, Kokanee, Keith's and Budweiser. These popular beers are brewed by the company at the regional and national levels. The Labatt brewery in LaSalle has been in operation since 1956, and the firm also has some twenty distribution centres throughout Quebec.
As an integral part of InBev S.A., the world's largest brewer with more than 200 quality beers produced in 130 countries, Labatt also offers Canadians world-famous beers such as Stella Artois, Brahma and Beck's.
SOURCE: LABATT BREWING COMPANY LIMITED
Source:
Jennifer Damiani Labatt Breweries of Canada
For more information, please contact:
Joëlle Paquette
TACT Intelligence-conseil
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(581) 308-7481
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