Fireworks Competition Produces $37 million in revenue
MONTREAL, April 3, 2018 /CNW Telbec/ - La Ronde is proud to announce the results of its 32nd edition of L'International des Feux Loto-Québec (IFLQ), which generated an estimated $37 million in revenue for the city of Montreal.
"La Ronde is proud to be the host site for this spectacular celebration that draws hundreds of thousands of visitors who spend millions on hotels, restaurants and shopping," said La Ronde Park President, Janine Durette. "The study confirms that the IFLQ is truly one of Montreal's most coveted annual events and more importantly, that it plays such a strong economic role in the city."
Known as the largest pyrotechnics competition of its kind in the world, IFLQ also contributed to the creation of 564 full-time jobs in Montreal and generated fiscal revenues of $7.5 million for the Quebec government and $2.4 million for the Federal government. The IFLQ's 32nd edition attracted 838,033 people who watched the fireworks from various locations within the city. Taking into account the participants who saw more than one show, the total reach is 3.1 million for the 8-day event, with 72% being Montrealers and 28% visitors from outside the city.
Since its inception in 1985, IFLQ has reigned as the must-do cultural experience of the year.The release of an independent study conducted by KPMG demonstrated that in addition to being a major economic driver for the local economy, the event has also increased awareness for the city of Montreal over the last three decades. The study utilized the economic impact assessments required under the terms of the Quebec Ministry of Tourism.
The 34th edition of L'International des Feux Loto-Québec at La Ronde will run from July 7 through August 8, 2018.
About La Ronde and Six Flags
La Ronde is the property of Six Flags Entertainment Corporation, the world's largest regional theme park company with $1.4 billion in revenue and 20 parks across the United States, Mexico and Canada. For 57 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions. For more information, visit www.sixflags.com
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SOURCE La Ronde
Karina Thevenin, [email protected], 514-397-2001 ext. 2703
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