Live Nation Canada and the City of Vancouver "flex" their options to make the
2010 Winter Olympics even "Greener"

TORONTO , Jan. 18 /CNW/ - The focus on this planet's future has never been more immediate, so why should an event like the (2010 Winter Olympics) in Vancouver , BC be any different. A recent poll conducted showed that Canadians are more concerned about the environment than the economy.

The ( Vancouver 2010 Olympic and Paralympic Winter Games) being held in Vancouver , BC are poised to become the "greenest" Games ever and eco-flex(R) captured the eye of the City of Vancouver and the environmental concern of Mr. Roy Yen from Live Nation Canada , Producer of LiveCity Vancouver . Hosted by the City of Vancouver , LiveCity Vancouver includes two dynamic celebration sites in downtown Vancouver that will be open to the public for fun family entertainment, activities and more - all free of charge - during the 2010 Winter Games.

Mr. Yen was seeking a "green" and practical alternative as the footing for the 100,000 sq.ft. LiveCity, Yaletown site at David Lam Park which will welcome almost a million spectators during the 2010 Winter Games, and found the solution in a Canadian company and its eco-flex(R) brand of recycled rubber multi-access products.

After reviewing the benefits of the eco-flex(R) products, the City of Vancouver chose the eco-flex(R) recycled product as a temporary base for LiveCity Yaletown to support not only the vast pedestrian traffic, but that of trucks and construction equipment required to erect the on-site pavilions and stage facilities. After the 2010 Winter Games, the park must be restored to its original condition and this product can easily be removed and incorporated into city infrastructure projects as multi-access paths, without generating a surplus of carbon waste.

"The eco-flex(R) interlocking recycled rubber tiles offered a great solution with many benefits," said Mr. Yen . "We needed to provide an appealing yet safe footing option for the numbers of anticipated spectators, but the option had to withstand constant vehicular traffic necessary to bring in supplies to the LiveCity Yaletown site. Asphalt or concrete did not provide the environmental mandate we wished to achieve. The eco-flex(R) product we chose is manufactured in Alberta and is made from recycled tires." Mr. Yen also added, "With the amount of construction and activity anticipated on-site we also required a product that would be fast to install and offer instant access for both foot and vehicular traffic. It only took 6 days for the crew to install approximately 92,000 sq.ft."

Alan Champagne , founder and CEO of Champagne Edition Inc. which invented and manufactures the large format eco-flex(R) brand of patented, fully interlocking recycled rubber tiles comments on his "CleanTech" brand. "What makes the eco-flex(R) products so unique and environmentally friendly is that we are recycling close to 6 million passenger car tires annually to meet the current demand for our products and with the continued growing demand for these products we anticipate that number to increase significantly which could virtually eliminate the age old problem of scrap tire piles completely." "Our products are shipped world wide and it's great to see significant, international events select our products as the footing of choice."

For further information: To find out more about the eco-flex(R) brand of products visit www.eco-flex.com or contact John Aditajs at [phone]