Loacker wants to help Canadians spread goodness by taking the time to celebrate more moments together

At Loacker, Goodness is a Choice, and Canadians are Encouraged to Choose Goodness While Spending Time with Loved Ones

TORONTO, June 15, 2020 /CNW/ - It is gearing up to be an unusual summer for Canadians and finding moments to enjoy together by Choosing Goodness is more important than ever before.

For Loacker, the Italian heritage brand that makes premium wafers with only pure simple ingredients, Goodness is a Choice. To Choose Goodness means finding moments to relax and unwind. It means cooling down from the summer heat at a lake or in the shade of your own backyard. It means finding joy in the simple pleasures of life. It's about sharing kindness and savouring moments together.

The Loacker Choose Goodness Survey, conducted by Angus Reid, found that the majority of Canadians, 60%, aged 18-54 say that choosing goodness means spending time with family.

While Canadians are going about their daily lives and carefully practicing physical distancing, more than half (53%) of Canadians aged 18-54 say they Choose Goodness through family dinners, and a full one third (33%) Choose Goodness through baking together.

Loacker offers Canadians the opportunity to say #IChooseGoodness through its diverse range of flavourful wafers. They can be enjoyed on their own, as a snack, or used as a pure ingredient in baking flavourful, homemade desserts. Loacker wafers are made with pure, natural ingredients, offering "better for you" choices.

Loacker chooses goodness in all its ingredients. Free of preservatives and using no added artificial colourings, added flavours or GMOs, its tasty wafer assortment use only the finest, natural ingredients made with exquisite Italian hazelnuts, an exclusive blend of cocoa, high quality milk and real Bourbon vanilla.

Loacker helps Canada Choose Goodness at home
For those looking to create their own sweet sensations, Loacker is sharing a series of recipes to delight any dessert-lover, including those who often avoid treats.

With two-thirds (64%) of Canadians feeling less guilty about eating or baking desserts that include pure ingredients and 83% of Canadians preferring wafers made with pure ingredients, you will be sure to make moments together easy and full of joy with Loacker.

Loacker products are made of the highest quality ingredients, reflecting Pure Goodness from the heart of the Alps. Goodness is a choice and Loacker wants to inspire Canadians to Choose Goodness by celebrating choices that are better for you.

Recipes Celebrating Choosing Goodness and Canadian Classics

The following recipes, inspired by iconic Canadian desserts, celebrate the best ingredients nature has to offer. Easy to prepare, these indulgent recipes complement any moments of Pure Goodness together with loved ones.

• Loacker Chocolate Torte: Features one of Canada's favourite flavours, chocolate, in an impressive but easy to make pure and delicious chocolate torte.
• Apple Berry Crisp: A Summer classic with a Loacker wafer crunchy crumble to bring out the best in summer strawberries and raspberries.
• White Chocolate Mousse Pie: Featuring Canada's patriotic colours, red and white, this Canada Day treat is perfect for summer nights at the cottage.

To view the full recipe collection, click here.

Loacker encourages Canadians to try these recipes out for themselves to demonstrate how Canada says #IChooseGoodness.                                                                                              

About Loacker
"Che bontà!" means Pure goodness! with every bite, since 1925. For all this time, we have been offering you the pure, natural goodness and pleasure of our magnificent creations. This long confectionary tradition started with Alfons Loacker, who first started making wafers in his little pastry shop in Bolzano. Really not much has changed since then: we now make all our delicacies at 1000 meters above sea level, high up in the mountains in Auna di Sotto and Heinfels, using only carefully selected natural ingredients, with no trace of any added flavors, colors or preservatives, and we pack our specialties fresh out of the oven to preserve their full fragrance. But, to achieve perfection, goodness demands more than this, which is why we are constantly committed to greater social and environmental sustainability. Because, at Loacker, goodness is a choice.

† These are the findings of an online survey conducted by Loacker from May 20 to May 21, 2020 with a representative sample of 1,520 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French.

SOURCE Loacker Canada

Katie Good, Strategic Objectives, Tel: [phone], [email protected]