Loblaw announces national pricing event benefiting customers all across the
country!

-- During the month of January, Canadians can take advantage of big savings in nearly every aisle of more than 950 stores across Canada --

BRAMPTON, ON, Jan. 8 /CNW/ - Another year begins and at the top of many New Year's resolution lists, saving money continues to be a priority, as Canadians resolve to monitor their spending closely and pinch pennies wherever possible. To help customers accomplish this goal, Loblaw Companies is committed to helping customers save money by providing various pricing programs in many of its retail banners from coast-to-coast.

Canadians searching for no-nonsense ways to stretch their dollar can begin at an all-too-familiar place -- the grocery store. Loblaw banners in Ontario such as Loblaws(R), Zehrs(R), Fortinos(R), valu-mart(R) and Your Independent Grocer(R), as well as Provigo(R) and Loblaws(R) store locations in Quebec , are offering incentives for shoppers looking to save more while eating well. Pricing programs vary by banner and customers should look for any one of the following signs displayed prominently at their local store - "Storewide items under $2 , $3 and $5 ."

At all no frills(R) banners across the country, Extra Foods(R) in Western Canada , Atlantic Superstore(R), Loblaw Superstore(R) and Real Canadian Superstore(R), locations you can find "every day over 300 items under $2 " on select no name products. Now more than ever, making simple changes can have a big impact.

Loblaw also encourages customers to see how easy saving can be by replacing typically-purchased popular national brand products with one of Loblaw's no name(R) products. With a satisfaction-guaranteed-or-money-back policy*, Canadians can't afford not to try no name products. Originally introduced in 1978 with just 16 products, no name now offers more than 2,600 products, designed to bring great offerings into Canadian homes at great prices.

As value continues to be important in the New Year, at Ontario Loblaw Superstore locations, budget-savvy shoppers will find, on any given day, "more than 2,000 item prices rounded down", as an ongoing program comprised of weekly specials and longer-term price reductions. With rounded down prices on more than 2,000 items in store, shoppers at Superstore locations will find incredible value on many of their favourite items, including national brand and President's Choice products.

In Quebec , Maxi(R) and Maxi & Cie(R) stores always offer value to customers, thanks to programs such as "everyday low prices", "price drops" and weekly flyer specials. At Maxi and Maxi & Cie, there are many ways to save(xx)!"

In Atlantic Superstore locations, low prices continue to be easy. Shoppers will find incredible value on grocery essentials - more positive news for today's families who will shop better knowing they'll always get value for the dollars they spend. One symbol, one message, "Just Lower Prices(xxx)", continues to be prominent throughout stores making it easier for consumers to identify great savings.

"Loblaw knows that customers want and deserve value whenever they shop," says Inge van den Berg, Senior Vice President of Corporate Affairs, Loblaw Companies. "To us, that means providing savings throughout the year, while offering incredible selection and quality. Particularly following a typically expensive holiday season, our customers deserve great prices so they can eat well while saving more."

From grocery to seafood to general merchandise and more, customers can save on items in nearly every aisle! Store flyers will highlight weekly sale items and in-store signage, both on shelf and in designated display areas, to emphasize the pricing program relevant to the store location.

Loblaw comparison shops on tens of thousands of items to ensure they offer competitive prices to consumers. Loblaw strives to offer key items on the everyday shopping list at great value and for shoppers - this means not having to compromise on quality.

For more information, visit www.pc.ca to find a store near you and the pricing event offered in your specific location. Prices will vary from store to store and are subject to change.

    
    * Your complete satisfaction with all our products is guaranteed. If
    you have any questions or concerns, please contact us at 1-888-495-5111.

    (xx) Our prices are checked weekly at the major supermarket chains in
    metropolitan areas of Québec, based on a grocery bill which includes
    products generally recognized as being the most popular with consumers.

    (xxx) JUST LOWER PRICES means items flagged with this symbol in-store and
    in flyer are sale items showing savings compared to our own regular
    retail. Check in-store shelf tags for expiry dates of sale items. We
    reserve the right to change expiry dates at any time.
    

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada . With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 139,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In addition, the Company makes available to consumers President's Choice Financial(R) services and offers the PC(R) points loyalty program.

For further information: or to arrange an interview with a spokesperson, please contact: David Primorac, Senior Director, Public Relations, Loblaw Companies Limited, [phone], extension 613634, Email: [email protected]