Loblaw Companies Ltd and LoyaltyOne's Precima Announce Renewal and Expansion of Long-Term Engagement

TORONTO, June 3, 2014 /CNW/ - Loblaw Companies Ltd and LoyaltyOne's Precima business today announced a renewal and expansion of their long-term engagement.

Precima has been working with Loblaw for a number of years with a focus on developing and executing customer-centric merchandising and marketing strategies. The collaboration helps Loblaw better understand its customers and incorporate these insights into key business decisions with the goal of enriching the shopping experience. Further, through the Loblaw TopShelf Portal – powered by Precima – custom reports have been made available to vendors to drive immediate and actionable insights.

"At Loblaw, we believe in the need to speak to the individual. Our work with Precima allows us to do so and to provide innovative programs that are relevant and personalized to our customers," said Uwe Stueckmann, SVP, Marketing, Loblaw Companies Limited. "We're looking forward to continuing our engagement with Precima and leading the path in customer-centricity."

"We are thrilled to continue our long-standing partnership with Loblaw to develop and execute world-class customer-centric solutions and deliver greater value to their customers," said Brian Ross, President, Precima. "Loblaw is a leader in the Canadian retail landscape and with the launch of the PC Plus program continues to deliver extraordinary and relevant value to their customers."

Mr. Stueckmann will be presenting a lunch session on the engagement and how Loblaw has incorporated customer-centricity into the retail experience during the Retail Council of Canada's STORE conference tomorrow.

Who: Uwe Stueckmann, SVP, Marketing, Loblaw Companies Limited

When: Wednesday, June 4^th from 12:40pm to 1:20pm

Where: RCC STORE Conference, Toronto Congress Centre, Concurrent Session Room #3

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart and Pharmaprix locations and more than 500 Loblaw locations; no-fee banking with PC Financial; affordable Joe Fresh fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, noname® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program; a majority stake in European-based BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers outside of the Americas; and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.

About Precima

Precima is a consulting and analytical services division of LoyaltyOne. Precima software-as-a-service solutions use shopper insights to enable more profitable merchandising and marketing decisions. Leveraging its unique combination of loyalty, analytics and retail industry expertise, honed over 18 years, Precima has helped clients deliver on the promise of shopper-centricity for sustainable competitive advantage. Serving many of North America's leading companies, Precima is recognized for delivering measurable results tailored to retailers' and manufacturers' unique needs.

SOURCE: LoyaltyOne

Stacey Marson, LoyaltyOne, [email protected], 647.203.4870