Loblaw kicks off the Big Brands event with our Lowest Price This Year program

BRAMPTON, ON, Aug. 26 /CNW/ - Launching today in Quebec Maxi® and Maxi & Cie® stores and tomorrow in No Frills® stores in Ontario, Western and Atlantic Canada - the Big Brands™ event includes Our Lowest Price This Year¹ program which means that select items will be offered at their lowest prices of the year.

Featuring popular national brands like Kraft, Nestle, Campbell's and Canada's number one brand² President's Choice® - Maxi, Maxi & Cie and No Frills stores are making it easy for Canadians to purchase extra quantities of their favourite products with the convenience of getting everything in one place. Customers can visit maxi.ca and nofrills.ca or check their local flyer for more details.

"Many families are stocking up on everyday must-haves in preparation for their hectic back to school routine and we're doing our best to help Canadians save money by giving them our lowest prices this year on select items - just look for Our Lowest Price This Year symbol that identifies these items," says Chris Kew, vice president, event marketing at Loblaw Companies Limited.

For more information on the Big Brands event, see your store for details or visit www.maxi.ca and www.nofrills.ca

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

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¹ Our Lowest Price This Year: *Since January 1^st, 2010 across all nofrills in Ontario and New Brunswick (excluding seasonal clearance and "reduced to clear" pricing). Prices in effect August 27^th, 2010 to September 3^rd, 2010. If you show us a lower price, we will match it. See our "won't be beat" signage in store.

Our Lowest Price This Year: *Since January 1^st, 2010 across all nofrills in Alberta, British Columbia and Saskatchewan (excluding seasonal clearance and "reduced to clear" pricing). Prices in effect August 28th, 2010 to September 4^th, 2010. If you show us a lower price, we will match it. See our "won't be beat" signage in store.

*Since January 1^st, 2010 across all Maxi and Maxi & Cie stores in Quebec (excluding seasonal clearance and "reduced to clear" pricing) Prices in effect August 26^th, 2010 to September 1^st, 2010 with different items and prices in effect September 2^nd, 2010 to September 8^th, 2010.

² Source: AC Nielsen Storeview Brand Comparison

For further information:

or to arrange an interview with a spokesperson, please contact the Loblaw Public Relations Department [email protected] [phone]