LOUIS XIII Toasts to «100 Years: The Movie You Will Never See»

LONDON, Feb. 2, 2016 /CNW/ -

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WHAT : FEBRUARY 2, 2016 (London) - LOUIS XIII Cognac, one of the most luxurious spirits in the world, announced original film, starring actor John Malkovich, which envisions Earth one hundred years in the future and will not be released until 2115 to the metropolis. Directed by Robert Rodriguez «100 Years» was inspired by the time it requires to create LOUIS XIII. Indeed, each decanter takes four generations of cellar masters over 100 years to craft. LOUIS XIII is an intricate alchemy of up to 1200 eaux-de-vie, the youngest of which is at least 40 years old.

Ludovic du Plessis, Global Executive Director of LOUIS XIII, was joined by an array of influential celebrities, tastemakers and business luminaries to celebrate the avant-garde cinematographic project in London on Tuesday, February 2.

WHO: Naomie Harris, Samantha Barks, Jack Fox, Donna Air, Olivia Grant, Ashley James, Laura Pradelska, Danny Rampling, Oswald Boetang, Joshua Kane, Noelle Reno, Elizabeth Emmanuel, Patrick Grant, Hofit Golan, Natasha Oakley and Stephen James

INFO: Following on from its global tour which already sees the iconic safe touch-down in L.A and Hong Kong, the safe and its priceless contents headed to London to bring «100 Years» to The Capital.  To celebrate its arrival, distinguished guests toasted to the future and were granted an exclusive trailer from the film while enjoying the vibrant atmosphere at 11-13 Walker's Court. The allure of the exclusive preview was enhanced throughout the night as attendees viewed behind the scenes footage from the film. Adding to the magnetism of the cinematographic project was the ability to admire costumes from the film as they were integrated into the fete and placed on display for guests' viewing pleasure. Guests were invited to experience a glass of LOUIS XIII, and witness an exclusive interview with Ludovic du Plessis, Global Executive Director of LOUIS XIII hosted by revered film critic Jason Solomons. To ensure that «100 Years» remains secure until its official premiere on November 18, 2115, one century from now, John Malkovich placed the film in a state-of-the-art safe, which will open automatically in 100 years when the timing is complete. One thousand guests from around the world received an exclusive invitation to give to their descendants to attend the premiere of «100 Years», on November 18, 2115, at the House of LOUIS XIII in Cognac, France.

WHEN: Tuesday 2^nd February 2016, from 7pm

WHERE: 11-13 Walker's Court, Soho, London

Please Drink responsibly

About LOUIS XIII Cognac  

LOUIS XIII cognac was created in 1874. Each decanter takes four generations of cellar masters over 100 years to craft. Its grapes grow in the chalky soils of Grande Champagne, the most sought-after area of the Cognac region, in France. It is an intricate alchemy of up to 1200 eaux-de-vie, the youngest of which is at least 40 years old. The unique blend evokes tasting notes and scents of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits. LOUIS XIII cognac is the ultimate expression of the mastery of time.

SOURCE LOUIS XIII COGNAC

UK Press Coverage: Gabby Wickham, [phone], [email protected]; GLOBAL Press Contact Louis XIII Cognac: Caroline Sarrot, [phone], [email protected]