LOULOUMAGAZINE.COM and Beyond the Rack team up to offer readers fabulous
private sales of designer merchandise

Partnership a first of its kind in Canada

MONTREAL and TORONTO, Aug. 23 /CNW/ - LOULOU magazine and LOULOUMAGAZINE.COM are inviting their readers to become members of online shopping site Beyond the Rack to gain access to exclusive, online private sales of designer fashions.

This is a brand-new initiative for louloumagazine.com, and opens up new opportunities for the brand.

"Private sales are a natural complement to LOULOU's digital service," says Claude Galipeau, SVP & GM, Digital Media, for Rogers Media. "Private sales are about convenience, and the excitement of acquiring high-end designer brand apparel merchandise at real deals. We are excited to bring the Beyond the Rack shopping experience to our online audiences."

Beyond the Rack is Canada's fastest-growing private online shopping club and currently has more than 1.5 million members. Beyond the Rack holds limited-time sales of brand-name clothing, home decor products and other goods at significant discounts to members on its website.

LOULOUMAGAZINE.COM is Canada's Shopping Expert. Packed with expert advice, amazing deals and unique finds, it tells readers how to get-and where to get-the latest hot looks, even on a budget.

This partnership is the first of its kind in Canada, and follows the lead of American publishing brands that have formed such alliances with online private shopping destinations.

"As a Canadian-based shopping club, we are delighted to be partnering with LOULOU-the premier destination for fashion-conscious Canadian shoppers," says CEO of Beyond the Rack, Yona Shtern.

By shopping designer sales brought to you by LOULOU, members can get exclusive access to:

• by-invitation-only, limited-time online shopping events with savings of up to 70%
• top designer brand fashions
• a $10 welcome credit

To register LOULOU readers go to
www.louloumagazine.com/designersales

About Beyond the Rack
Beyond the Rack is North America's premier members-only shopping club offering consumers the most sought after designer brand apparel, accessories, beauty, housewares and home decor items at up to 70% off retail prices. Beyond the Rack sells its products in the context of two-day, first-come, first-served events with up to eight branded events per day. A privately held company, with offices in Montreal and New York, Beyond the Rack currently has a staff of 120 full-time employees and more than 1.5 million North American members. It has a global network of affiliated private sale clubs, capable of moving product in over 13 markets.

About LOULOU magazine and louloumagazine.com
Launched in 2004, LOULOU is Canada's Shopping Expert. Packed with expert advice, amazing deals and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market-with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For further information about LOULOU magazine, visit louloumagazine.com. LOULOU is published by Rogers Publishing Limited (TSX: RCI; NYSE:RG), a division of Rogers Media Inc. For further information about the Rogers group of companies, visit rogers.com.

For further information:

Louise Leger, Rogers Publishing Limited
Tel: [phone]
[email protected]

Lori Krebs, Beyond the Rack
Tel: [phone], ext. 3580
[email protected]