Lucky Charms Unleashes The Power Of The Unicorn As The Next New Permanent Marshmallow In Its Magical Cereal Line-Up

MISSISSAUGA, Ontario, Aug. 1, 2018 /CNW/ -- For the first time in 10 years, Lucky Charms has introduced a new and permanent marshmallow – the magical unicorn. The magically delicious brand tapped into the imagination and creativity of young minds to hand select the newest charm. Initially released exclusively in the United States, the unicorns have finally made their way across the border and into the cereal bowls of Canadians.

For the first time in 10 years, Lucky Charms has introduced a new and permanent marshmallow – the magical unicorn.

"Canadians asked, and we listened. Lucky Charms has always stood for inspiring magical possibilities and ageless fun, and that's why we are so excited to be bringing the new unicorn charm to Canada," said Gena Sylvester, Lucky Charms marketing manager.

From magical and lucky to cool and colourful, both boys and girls agreed that these mythical creatures had timeless magic that was the perfect fit for the only truly magical marshmallow cereal. The new unicorn charm, which features hues of bright purples and blues, is the first-ever marshmallow to be inspired and created by kids.

With the entrance of the new magical charm, consumers will have to say goodbye to the hourglass marshmallow, which has been a staple in the magical line up for more than a decade. Lucky Charms marshmallow blend will continue to feature eight lucky charms including hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorns.

The new unicorn charms have already begun to appear in boxes of Original and Chocolate Lucky Charms cereals across Canada. To learn more about Lucky Charms, visit www.LifeMadeDelicious.ca and share your magical experience with us on Facebook, Twitter and Instagram.

About General Mills Canada Corporation

Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario.  The company is dedicated to serving the world by making food people love.  Its most popular products include Cheerios* and Honey Nut Cheerios* cereals, Nature Valley* snacks, Yoplait® and Liberte* dairy products, and Old El Paso* Mexican products.    

*Trademarks of General Mills or its affiliates
® Trademarks of YOPLAIT MARQUES S.N.C. (France) used under license. 

SOURCE General Mills Canada

Mike Siemienas, General Mills, 763-764-6364, [email protected]