Lug Canada Promotes GO CANADA! Program in Support of Canada's Paralympic
Winter Athletes

Joining forces with the Canadian Paralympic Committee (CPC), Lug spreads team spirit with GO CANADA! themed travel accessories and bags

TORONTO , Dec. 8 /CNW Telbec/ - Lug (www.Luglife.com), creators of a collection of smart duffels, satchels, and unique travel accessories, is pleased to announce their support of GO CANADA!, a program offering travel products, trips and merchandise, with a portion of proceeds being donated to support Canada's Paralympic Athletes. In the spirit of the Vancouver 2010 Paralympic Winter Games, Lug has added a variety of GO CANADA! branded travel accessories, with a portion of the sales from these items benefitting Canadian Paralympic Athletes.

"At Lug, we're very proud of our Canadian roots and honored to be able to support Canada's Paralympic Winter Athletes as they prepare to go for gold," said Ami Davie , Partner and Designer of Toronto-based Lug. "We are thrilled to see some of our Lug proceeds assisting Canadian Paralympic Athletes and excited about the opportunity to promote not only Canada , but the work of the CPC and the athletes it supports."

As a part of their commitment to the CPC, Lug is offering custom designed travel packs with the GO CANADA! theme boldly displayed across their popular Glider Case, Tango Wallet, and Zoom Camera Case. A portion of these proceeds will support the Canadian Athletes as they prepare for Paralympic competition. Lug will also provide travel accessories to all Canadian Paralympic Winter Athletes and Canadian Paralympic Committee staff.

"Lug's GO CANADA! travel accessories have been great to have with me on the road. They are practical and stylish and I am so pleased Lug is using some of it proceeds to support our team," said Brad Bowden , two-time gold medallist in sledge hockey and wheelchair basketball. "I hope Canadians will take advantage of this opportunity to help send Paralympic Team Canada to Vancouver 2010."

To be a part of the spirit of the Canadian Paralympic Movement and support Canadian Paralympic Winter Athletes, purchase Lug's GO CANADA! travel accessories at various retail locations throughout Canada and online at www.luglife.com.

About Lug

The Lug collection offers a variety of smart duffels, totes and satchels, as well as a handful of clever accessories and has been making waves since 2005, when the two founders launched the brand between Toronto and Dallas . With clean, fresh and contemporary eyes, each piece is individually designed with precision and detail to accommodate everything from work to play to living every day, all in brilliant color ways and stylish patterns to make carrying bags and accessories that much more fun. Lug is available in select retail stores throughout the United States and Canada and can also be purchased online at www.luglife.com.

About the Canadian Paralympic Committee

The Canadian Paralympic Committee ("the CPC") is a non-profit, private organization with 43 member sports organizations dedicated to strengthening the Paralympic Movement. The CPC is responsible for creating an optimal high-performance environment for Canadian Paralympics athletes to win at Paralympics and ParaPanAmerican Games. By supporting Canadian Paralympics athletes and promoting their success, the CPC inspires all Canadians with a physical disability to get involved in sport through programs delivered by its member organizations. The Canadian Paralympics Committee is currently preparing for the Vancouver 2010 Paralympics Winter Games, taking place from March 12 - 20, 2010 and where 55 Canadian Paralympics athletes will compete in Para-Alpine skiing, Para-Nordic skiing (cross-country skiing and biathlon), sledge hockey and wheelchair curling. For more information, visit www.paralympic.ca.

About GO CANADA!

GO CANADA! Is a partnership between LUG Travel, Brewster Travel, Rocky Mountain Resorts, VIA, Flight Centre to offer travel products, trips and merchandise, with a portion of sales made on the site will be donated to support Canada's Paralympic athletes. For more information visit www.gocanadatravel.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: PRESS CONTACT: Lindsey Henn, BLASToutdoors, [email protected], [phone] ext. 201